The Global Disposable Panties Market was valued at USD 1.2 Billion in 2023 and is projected to reach USD 1.8 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.9% during the forecast period (2024-2030). This expansion is driven by rising hygiene consciousness, increased travel activity, and growing demand for postpartum care solutions across global markets.
Disposable underwear has evolved from medical applications to mainstream adoption as consumers prioritize convenience in personal care. Below we analyze the Top 10 Companies in the Disposable Panties Industry—market leaders combining material innovation with sustainable production.
🔟 1. Purcotton
Headquarters: Guangzhou, China
Key Offering: Medical-Grade Cotton Disposable Panties
Purcotton leads the Asia-Pacific market with its sterilized 100% cotton disposable underwear, holding 22% market share in China. The company supplies over 1,500 maternity hospitals and maintains strategic partnerships with e-commerce platforms.
Innovation Highlights:
- Hypoallergenic fabric technology
- Gynecologist-approved postpartum designs
- Plant-based biodegradable packaging
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9️⃣ 2. Winner Medical
Headquarters: Shenzhen, China
Key Offering: Non-Woven Medical Disposable Underwear
Producing over 300 million units annually, Winner Medical dominates the hospital supply segment with proprietary Micro-Denier fabric that combines breathability with bacterial protection (99.3% filtration efficiency).
Innovation Highlights:
- ISO 13485 certified production
- Sterilization validation for surgical use
8️⃣ 3. TZMO (Torunskie Zakłady Materialów Opatrunkowych)
Headquarters: Toruń, Poland
Key Offering: Seni Brand Disposable Underwear
This European leader holds 28% market share in medical disposable underwear across Eastern Europe, featuring patented SkinPlus technology that maintains natural skin pH balance.
Innovation Highlights:
- Dermatologically tested materials
- Clinical distribution network across 18 countries
7️⃣ 4. C-bons
Headquarters: Shanghai, China
Key Offering: Bamboo Fiber Disposable Panties
Pioneering sustainable disposable underwear, C-bons’ proprietary bamboo viscose technology supports its carbon-neutral production process adopted by eco-conscious consumers worldwide.
Innovation Highlights:
- 100% biodegradable materials
- Direct-to-consumer e-commerce model
Download FREE Sample Report: Disposable Panties Market – View in Detailed Research Report
6️⃣ 5. Nudies Essentials
Headquarters: London, UK
Key Offering: Premium Travel Disposable Underwear
This UK-based brand holds 15% of Europe’s travel disposable underwear segment through airport retail partnerships, featuring GOTS-certified organic cotton and compact packaging.
Innovation Highlights:
- 72-hour odor control
- TSA-compliant vacuum packaging
5️⃣ 6. Depend
Headquarters: Pennsylvania, USA
Key Offering: Silhouette Incontinence Briefs
Kimberly-Clark’s Depend brand leads the North American market with 31% share, utilizing proprietary TruSoft technology for discreet protection.
Innovation Highlights:
- OdorLock technology
- Retail pharmacy dominance
4️⃣ 7. U by Kotex
Headquarters: Chicago, USA
Key Offering: Period Disposable Panties
The Kimberly-Clark subsidiary specializes in menstrual care solutions featuring FlexFit waistbands that set industry comfort benchmarks.
Innovation Highlights:
- Ultra-absorbent core technology
- Retail leadership in feminine hygiene
3️⃣ 8. Watson Group
Headquarters: Hong Kong
Key Offering: Retail Pharmacy Disposable Panties
Watson’s private label accounts for 12% of Asia-Pacific disposable underwear sales through its network of 1,200+ retail pharmacies.
Innovation Highlights:
- Three-layer fabric technology
- pH-balanced formulations
2️⃣ 9. Mannings
Headquarters: Hong Kong
Key Offering: Affordable Daily Disposable Panties
Operating 800+ stores, Mannings dominates the value segment with antimicrobial silver ion-treated fabrics in budget-friendly multipacks.
Innovation Highlights:
- Diamond-quilted breathable design
- High-volume packaging options
1️⃣ 10. Peejamas
Headquarters: California, USA
Key Offering: Nighttime Disposable Underwear
Specializing in bedtime solutions, Peejamas combines disposable technology with reusable elements in its patented 12-hour absorption system.
Innovation Highlights:
- Dual-layer moisture control
- Subscription-based model
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🌍 Market Outlook: Disposable Underwear Goes Mainstream
The industry is transitioning from niche medical applications to broad consumer adoption, with materials and designs evolving to meet diverse needs:
📈 Key Market Trends:
- 47% growth in travel/hospitality sector adoption (2023-2024)
- 33% increase in sustainable material demand
- 25% CAGR in postpartum care segment
- Direct-to-consumer e-commerce growing at 18% annually
These market leaders demonstrate how disposable panties are evolving from functional products to comfort-driven lifestyle solutions.