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The global Electric Lawnmower market was valued at USD 5171.20 million in 2023 and is projected to reach USD 7953.73 million by 2032, exhibiting a CAGR of 4.90% during the forecast period. This growth is driven by increasing consumer preference for eco-friendly lawn care solutions, urbanization, and the phasing out of gas-powered equipment in many regions.

Market Segmentation

By Type:

• Self-Propelled Mowers: These dominate the market due to their ease of use and popularity among residential users.
• Push Mowers: Traditional and cost-effective, preferred for smaller lawns.
• Riding Mowers: Gaining traction for larger commercial and residential areas.

By Application:

• Residential: The largest segment, driven by homeowners seeking quiet, emission-free alternatives.
• Commercial: Growing due to landscaping companies and large property owners adopting sustainable practices.

Key Market Players

The Electric Lawnmower market is highly competitive with key players including:

• Stanley Black & Decker (DeWalt)
• TTI (Milwaukee)
• Techtronic Industries
• Stihl Holding AG
• Husqvarna
• Makita
• Toro Company
• Bosch
• Honda
• GreenWorks
• Stiga Group
• HiKOKI
• EMAK
• ARIENS
• Chevron Group
• AL-KO Gerte GmbH
• WORX
• LEO Group
• Masport
• MTD Products
• Briggs & Stratton
• Craftsman
• Ningbo Daye Garden Machinery Co.,Ltd
• Hustler
• Jacobsen (Textron)

Market Drivers

• Environmental Regulations: Stricter emission norms are phasing out gas mowers, especially in North America and Europe.
• Noise Pollution Concerns: Electric mowers operate quietly, making them ideal for residential areas.
• Lower Operating Costs: Electricity is cheaper than gasoline, reducing long-term costs for consumers.
• Technological Advancements: Improved battery technology (longer life, faster charging) is boosting adoption.

Regional Analysis

North America: The largest market (USD 1463.03 million in 2023) due to high adoption rates in the U.S. and Canada. CAGR of 4.20%.

Europe: Strong growth due to strict environmental regulations, particularly in Germany, UK, and France.

Asia-Pacific: Fastest-growing region due to rising urbanization and increasing disposable income in China, India, and Southeast Asia.

Rest of the World: Steady growth in South America and Middle East & Africa.

Market Trends

• Shift to Cordless: Battery-powered mowers are overtaking corded models due to convenience and improving battery technology.
• Rise of Robotic Mowers: Especially in Europe and North America for high-end residential and commercial applications.
• Sustainability Focus: Brands are increasingly promoting eco-friendly credentials to attract environmentally conscious consumers.

Market Forecast 2024-2032

The Electric Lawnmower market is expected to grow steadily, driven by:

• Continued regulatory support for electric equipment
• Declining battery costs and improved performance
• Expansion into emerging markets in Asia and Latin America
• Market consolidation through mergers and acquisitions among key players

Challenges

• High Initial Cost: Electric mowers, especially robotic ones, are more expensive than gas mowers.
• Limited Battery Life: Early-generation batteries may require replacement, adding to long-term costs.
• Market Fragmentation: Many small players in Asia-Pacific region create price competition.

Conclusion

The Electric Lawnmower market is poised for steady growth due to environmental concerns, regulatory support, and technological advancements. While challenges exist, the shift toward sustainable lawn care is irreversible. North America and Europe will remain key markets, but Asia-Pacific is expected to see the highest growth rate in the coming decade.

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