The Global Home Using Grade Teeth Whitening Gel Market was valued at USD 1.42 Billion in 2024 and is projected to reach USD 2.18 Billion by 2031, growing at a Compound Annual Growth Rate (CAGR) of 6.3% during the forecast period (2024–2031). This growth is driven by increasing aesthetic consciousness, rising disposable incomes, and the growing preference for at-home cosmetic dental solutions over professional treatments.
As consumer demand for convenient, effective teeth whitening solutions continues to rise, the market is witnessing significant innovation in formulations, application methods, and active ingredients. In this blog, we profile the Top 10 Companies in the Home Using Grade Teeth Whitening Gel Industry—a mix of established dental care brands and emerging innovators shaping the future of cosmetic oral care.
🔟 1. Ultradent Products, Inc
Headquarters: South Jordan, Utah, USA
Key Offering: Opalescence™ GO, Opalescence™ PF
Ultradent is a pioneer in professional-grade at-home whitening systems, leveraging its expertise from dental office products. Their patented formulas offer customized whitening solutions with various peroxide concentrations.
Innovation Highlights:
- Patented viscous gel technology for even application
- Multiple carbamide peroxide concentration options
- Exclusive formulations with potassium nitrate and fluoride for sensitivity protection
Download FREE Sample Report: Home Using Grade Teeth Whitening Gel Market – View in Detailed Research Report
9️⃣ 2. Smile Bright White
Headquarters: Los Angeles, California, USA
Key Offering: Crest Whitestrips, 3D Whitestrips
As Procter & Gamble’s premium whitening brand, Smile Bright White dominates mass retail channels with its patented strip technology and celebrity-endorsed formulations.
Innovation Highlights:
- Patent-protected adhesive strip delivery system
- Advanced hydrogen peroxide formulations with enamel-safe pH levels
8️⃣ 3. GoSmile, LLC.
Headquarters: New York, USA
Key Offering: GoSmile Teeth Whitening Gel, Amplifier Light
GoSmile combines professional-strength whitening gels with innovative LED acceleration technology for salon-quality results at home.
Innovation Highlights:
- First FDA-cleared at-home LED whitening system
- Patent-pending gel formulations with hyaluronic acid for gum protection
7️⃣ 4. Dental Elements
Headquarters: London, UK
Key Offering: Perfect White, Whitening Pens
This European leader focuses on convenient application formats including precision pens and pre-dosed syringes for on-the-go whitening.
Innovation Highlights:
- ECO-Certified plant-based peroxide formulas
- Micro-targeted application technology
Download FREE Sample Report: Home Using Grade Teeth Whitening Gel Market – View in Detailed Research Report
6️⃣ 5. Patterson Companies, Inc
Headquarters: Saint Paul, Minnesota, USA
Key Offering: NiteWhite, DayWhite
Patterson provides professional-strength whitening gels through dental distribution channels, offering superior results with dentist-developed formulations.
Innovation Highlights:
- Variable viscosity gels for custom trays
- Gradual-release technology for reduced sensitivity
5️⃣ 6. Boutique Whitening
Headquarters: Sydney, Australia
Key Offering: Charcoal Whitening Gel, Vegan Formulas
This APAC market leader specializes in natural and charcoal-infused whitening solutions with biodegradable packaging.
Innovation Highlights:
- Activated coconut charcoal formulations
- Sustainable bamboo-based applicators
4️⃣ 7. AuraGlow
Headquarters: Miami, Florida, USA
Key Offering: AuraGlow Whitening Gel, Bluetooth LED Device
AuraGlow integrates smart technology with professional-grade whitening gels, offering app-controlled treatment tracking.
Innovation Highlights:
- Bluetooth-connected LED accelerators
- pH-balanced 35% carbamide peroxide formulas
3️⃣ 8. i-dental
Headquarters: Tokyo, Japan
Key Offering: Tooth Lacquer Whitening, Enamel Repair Gel
i-dental leads the Asian market with innovative lacquer-style whitening gels that combine aesthetic and therapeutic benefits.
Innovation Highlights:
- Nano-hydroxyapatite infused formulas
- Brush-on lacquer technology
2️⃣ 9. KR
Headquarters: Darmstadt, Germany
Key Offering: Medical Grade Whitening, Post-Whitening Care
KR combines pharmaceutical-grade whitening actives with post-treatment enamel fortifiers for comprehensive care.
Innovation Highlights:
- Dual-phase whitening and remineralization system
- CE-certified medical device classification
1️⃣ 10. Oral Care Products
Headquarters: Toronto, Canada
Key Offering: Custom Whitening Trays, Desensitizing Gel
This professional dental supplier offers customizable tray-based systems with dentist-approved formulations for home use.
Innovation Highlights:
- Bespoke tray fabrication service
- Thermo-active gel technology
Get Full Report Here: Home Using Grade Teeth Whitening Gel Market – View in Detailed Research Report
🌍 Outlook: The Future of Home Teeth Whitening Is Smarter and More Personalized
The home teeth whitening market is undergoing rapid transformation with innovations in formulation science, application technologies, and digital integration.
📈 Key Trends Shaping the Market:
- Growth of hydrogen peroxide alternatives with reduced sensitivity
- Integration of IoT and app-connected whitening devices
- Rising demand for natural and organic formulations
- Expansion of professional-grade home systems through DTC channels
Market trends affecting Home Teeth Whitening Industry
- Convergence of aesthetics and therapeutic benefits — New formulations combine whitening with enamel repair and gum protection
- Customization through digital dentistry — 3D-printed trays and AI-powered treatment planning are gaining traction
- Subscription-based whitening services — Monthly delivery models for maintenance treatments are disrupting traditional purchasing
- Regulatory harmonization challenges — Varying peroxide concentration regulations across regions impact product availability
Get Full Report Here: Home Using Grade Teeth Whitening Gel Market – View in Detailed Research Report
The companies profiled above represent the vanguard of at-home cosmetic dentistry, driving innovation that makes professional-quality whitening accessible to consumers worldwide.