The Global Gacha Games Market was valued at USD 452 million in 2023 and is projected to reach USD 941.90 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 8.50% during the forecast period (2023–2032). This growth is being driven by increasing smartphone penetration, rising popularity of mobile gaming in emerging markets, and the accelerating adoption of monetization strategies like in-app purchases across Android and iOS platforms.
As the mobile gaming industry evolves toward more engaging and revenue-generating experiences, the spotlight is on the key developers who are driving innovation, user retention, and immersive storytelling through gacha mechanics. In this blog, we profile the Top 10 Companies in the Gacha Games Industry—a mix of Eastern powerhouses, Western publishers, and mobile specialists shaping the future of interactive entertainment.
🔟 1. miHoYo (Genshin Impact)
Headquarters: Shanghai, China
Key Offering: Open-world action RPG with gacha character and weapon pulls
miHoYo has revolutionized the gacha genre with Genshin Impact, a free-to-play title that combines breathtaking visuals, elemental combat, and an expansive world inspired by anime aesthetics. Since its 2020 launch, it has attracted over 60 million monthly active users, blending exploration with randomized summons that keep players hooked on building their dream teams.
Key Innovations:
-
Cross-platform progression across mobile, PC, and consoles
-
Regular live events and story expansions to boost engagement
-
Integration of social features like co-op multiplayer
Download FREE Sample Report: Gacha Games Market – View in Detailed Research Report
9️⃣ 2. Nintendo (Fire Emblem Heroes)
Headquarters: Kyoto, Japan
Key Offering: Tactical RPG with hero summoning mechanics
Nintendo’s Fire Emblem Heroes brings the beloved strategy series to mobile, where players summon iconic heroes from the franchise’s history using orbs as currency. Launched in 2017, it has maintained a dedicated fanbase through deep tactical battles and narrative crossovers, generating steady revenue through its gacha system while appealing to both newcomers and veterans.
Key Innovations:
-
Summoning events tied to franchise anniversaries
-
Free-to-play friendly modes with reduced grind
-
Collaborations with other Nintendo IPs for special banners
8️⃣ 3. ZlongGames (Langrisser Mobile)
Headquarters: Shanghai, China
Key Offering: Classic SRPG remake with unit collection
ZlongGames revived the cult-favorite Langrisser series for mobile in 2019, offering turn-based strategy gameplay infused with gacha elements for recruiting legendary units. Its faithful adaptation of the original mechanics, combined with modern graphics and multiplayer modes, has helped it carve a niche among strategy enthusiasts worldwide.
Key Innovations:
-
Hero upgrade systems that encourage strategic team-building
-
Global server events for competitive play
-
Voice acting in multiple languages to broaden appeal
7️⃣ 4. Yostar (Azur Lane)
Headquarters: Tokyo, Japan
Key Offering: Side-scrolling shooter with ship girl gacha
Yostar’s Azur Lane, released in 2017, stands out in the gacha space with its anthropomorphic ship girls and bullet-hell combat. The game’s retro-inspired art and customizable fleets have fostered a vibrant community, with revenue driven by limited-time recruitment pools and cosmetic enhancements that enhance personalization.
Key Innovations:
-
Auto-battle features for casual players
-
Frequent crossover events with anime partners
-
Strong emphasis on player-driven story content
Download FREE Sample Report: Gacha Games Market – View in Detailed Research Report
6️⃣ 5. DeNA / The Pokémon Company (Pokémon Masters EX)
Headquarters: Tokyo, Japan (DeNA); Seattle, USA (Pokémon Company)
Key Offering: Sync-pair battling with Pokémon gacha
Pokémon Masters EX, launched in 2019 by DeNA in partnership with The Pokémon Company, introduces 3v3 real-time battles where players collect trainer-Pokémon pairs via gacha. Leveraging the franchise’s massive IP, it emphasizes nostalgia and collection, with sync moves adding excitement to summons and gameplay.
Key Innovations:
-
Seasonal events featuring rare legacy Pokémon
-
PvP tournaments with global rankings
-
Accessibility options for younger audiences
5️⃣ 6. EA / Capital Games (Star Wars: Galaxy of Heroes)
Headquarters: Redwood City, California, USA (EA)
Key Offering: Squad-based RPG with character shard collection
Star Wars: Galaxy of Heroes, developed by Capital Games and published by EA since 2015, immerses players in the Star Wars universe through turn-based strategy and gacha-style shard farming. Its deep roster of over 200 characters and faction-based synergies have made it a staple for fans, sustaining long-term engagement through arena modes.
Key Innovations:
-
Mod system for character customization
-
Grand Arena events for high-stakes PvP
-
Regular content updates aligned with Star Wars releases
4️⃣ 7. Scopely (Marvel Strike Force)
Headquarters: Culver City, California, USA
Key Offering: Team-building RPG with alliance raids
Scopely’s Marvel Strike Force, released in 2018, combines Marvel superheroes with gacha recruitment in a turn-based battle system. Players build alliances for cooperative raids, turning individual pulls into communal strategies that enhance replayability and social interaction within the game’s ecosystem.
Key Innovations:
-
Alliance war mechanics for group progression
-
Character traits that evolve with pulls
-
Cross-promotions with Marvel films and comics
Download FREE Sample Report: Gacha Games Market – View in Detailed Research Report
3️⃣ 8. Bandai Namco (Dragon Ball Legends)
Headquarters: Tokyo, Japan
Key Offering: Card-based fighting game with real-time PvP
Bandai Namco’s Dragon Ball Legends, launched in 2018, captures the essence of the anime through 3D battles and gacha for summoning Dragon Ball characters. Its real-time card mechanics and story modes following the series’ canon have driven massive downloads, particularly in Asia and Latin America.
Key Innovations:
-
Real-time online duels with skill-based controls
-
Exclusive story arcs with voice acting from the series
-
Worldwide tournaments for competitive players
2️⃣ 9. Cygames / Nintendo (Dragalia Lost)
Headquarters: Tokyo, Japan
Key Offering: Action RPG with dragon-riding adventures
Cygames, in collaboration with Nintendo, released Dragalia Lost in 2018, featuring side-scrolling action and gacha for adventurers and dragons. Despite its 2022 shutdown announcement, it pioneered live-service elements like guild raids and voice-acted quests, influencing subsequent titles in the genre.
Key Innovations:
-
Co-op boss fights with friend summons
-
Adventure sync with real-world step tracking
-
Rich narrative with player choices impacting stories
1️⃣ 10. Plarium (Raid: Shadow Legends)
Headquarters: Tel Aviv, Israel
Key Offering: Turn-based RPG with champion collection
Plarium’s Raid: Shadow Legends, launched in 2018, offers a dark fantasy world where players gacha for champions to form teams against dungeon challenges. Its high-production trailers and clan systems have propelled it to over 75 million downloads, emphasizing progression through strategic pulls and gear optimization.
Key Innovations:
-
Modular skill trees for champion customization
-
Daily login rewards and event chains
-
Global clan wars for social competition
Read Full Report: Gacha Games Market – View in Detailed Research Report
🌍 Outlook: The Future of Gacha Games Is More Immersive and Rewarding
The gacha games market is experiencing rapid evolution. While core mechanics remain central, developers are pouring resources into advanced graphics, AI-driven personalization, and cross-platform ecosystems to enhance player loyalty and revenue streams.
📈 Key Trends Shaping the Market:
-
Expansion into AR/VR integrations for immersive pulls
-
Regulatory focus on fair monetization in regions like Europe and Asia
-
Blockchain and NFT experiments for ownership of in-game assets
-
Esports integrations and live streaming partnerships
Market Trends Affecting Gacha Games Innovation
-
Integration of live services and metaverse elements — Developers like miHoYo are blending gacha with persistent worlds, allowing seamless transitions between mobile and PC. This not only extends playtime but also opens new revenue from virtual economies.
-
Rise of ethical monetization practices — With growing scrutiny, companies are shifting toward pity systems and free summon opportunities to build trust. For instance, improved drop rates in events help retain free-to-play users without alienating payers.
-
Cross-IP collaborations and global localization — Partnerships, such as Marvel’s with Scopely, are amplifying reach. Localization efforts, including dubbed content in multiple languages, are crucial for penetrating diverse markets like Southeast Asia.
-
AI and data analytics for personalized experiences — Tools analyzing player behavior enable tailored banners and rewards, boosting engagement. Plarium’s use of analytics in Raid exemplifies how data drives retention in competitive landscapes.
-
Mobile-first expansions into consoles and cloud gaming — Titles like Genshin Impact are leading the charge, making gacha accessible via services like Xbox Cloud, which broadens audiences and stabilizes revenue during mobile market fluctuations.
Read Full Report: Gacha Games Market – View in Detailed Research Report
The companies listed above are not only driving global mobile gaming—they’re spearheading the next era of interactive storytelling.