The Global Fish Oil Gummies Market was valued at USD 247 million in 2023 and is projected to reach USD 502.04 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 8.20% during the forecast period (2023–2032). This growth is being driven by rising consumer awareness of omega-3 benefits for heart health, brain function, and overall wellness, increasing preference for convenient and tasty supplement formats, and the expanding health and wellness sector amid busy lifestyles.
As the dietary supplement industry evolves toward user-friendly and enjoyable products, the attention turns to leading manufacturers who are innovating in formulation, sustainability, and distribution. In this blog, we profile the Top 10 Companies in the Fish Oil Gummies Market—a combination of established nutraceutical giants and specialized brands leading the charge in omega-3 delivery through gummies.
🔟 1. Nature Made
Headquarters: West Chester, Pennsylvania, USA
Key Offering: Omega-3 Fish Oil Gummies, Adult and Children’s Formulas
Nature Made stands as a cornerstone in the supplement world, renowned for its high-quality fish oil gummies that deliver essential EPA and DHA in a chewable form. The brand focuses on rigorous testing for purity and potency, catering to families seeking reliable heart and cognitive health support. With a strong emphasis on science-backed formulations, Nature Made has expanded its reach through partnerships with major retailers, making omega-3 supplementation accessible and appealing to a broad demographic.
Key Innovations:
- Third-party verified for no artificial flavors or colors
- Development of low-sugar options for health-conscious consumers
- Commitment to sustainable sourcing of fish oil from certified fisheries
Download FREE Sample Report: Fish Oil Gummies Market – View in Detailed Research Report
9️⃣ 2. Nordic Naturals
Headquarters: Watsonville, California, USA
Key Offering: Ultimate Omega Gummies, Children’s DHA
Nordic Naturals excels in premium fish oil products, with its gummies line offering molecularly distilled omega-3s free from heavy metals and toxins. The company prioritizes freshness through nitrogen flushing and lemon flavoring to mask any fishy aftertaste, appealing to picky eaters and adults alike. Their global distribution network supports a growing market share, particularly in North America and Europe, where demand for clean-label supplements is surging.
Key Innovations:
- Patented triglyceride form for superior absorption
- Expansion into vegan omega-3 alternatives using algae
- Collaborations with healthcare professionals for evidence-based recommendations
8️⃣ 3. Nature’s Way
Headquarters: Green Bay, Wisconsin, USA
Key Offering: Alive! Omega-3 Gummies, Adult Multi-Vitamin with Fish Oil
Nature’s Way brings a holistic approach to fish oil gummies, blending omega-3s with vitamins for comprehensive nutritional support. The brand’s products are crafted with non-GMO ingredients and undergo stringent quality controls, ensuring consistency in every bite. As consumer interest in preventive health rises, Nature’s Way has seen robust growth in online and pharmacy channels, positioning itself as a trusted name for daily wellness routines.
Key Innovations:
- Incorporation of fruit pectin for gelatin-free options
- Focus on eco-friendly packaging to reduce plastic waste
- Targeted formulations for joint health and immune support
7️⃣ 4. Vitafusion (Church & Dwight)
Headquarters: Ewing, New Jersey, USA
Key Offering: Fish Oil Bites, Adult and Kid Gummy Vitamins
Vitafusion, under Church & Dwight, revolutionized the gummy supplement category with fun, candy-like fish oil options that make taking omega-3s enjoyable. Their products feature natural flavors and colors, backed by clinical research to support cardiovascular health. With aggressive marketing and wide availability in mass retailers, Vitafusion continues to capture a significant portion of the family-oriented segment.
Key Innovations:
- Sugar-free variants to meet dietary restrictions
- Integration of probiotics in select omega-3 gummies
- Global expansion through e-commerce platforms
Download FREE Sample Report: Fish Oil Gummies Market – View in Detailed Research Report
6️⃣ 5. The Bountiful Company
Headquarters: Ronkonkoma, New York, USA
Key Offering: Nature’s Bounty Fish Oil Gummies, Mini Softgels Alternative
The Bountiful Company, owner of Nature’s Bounty, offers affordable yet effective fish oil gummies that emphasize high potency and bioavailability. Their formulations are designed for easy integration into daily diets, targeting busy professionals and parents. The company’s strong supply chain ensures consistent availability, contributing to its leadership in the value-driven segment of the market.
Key Innovations:
- Affordable pricing strategies for mass market penetration
- Enhanced stability testing for longer shelf life
- Partnerships with wellness influencers for brand visibility
5️⃣ 6. Puritan’s Pride
Headquarters: Oakdale, New York, USA
Key Offering: Omega-3 Fish Oil Gummies, High-Potency Formulas
Puritan’s Pride delivers cost-effective fish oil gummies with a focus on purity and transparency in sourcing. Their products undergo in-house lab testing, providing consumers with confidence in quality. As e-commerce booms, the brand has leveraged direct-to-consumer sales to expand its footprint, particularly among budget-conscious health enthusiasts seeking reliable supplementation.
Key Innovations:
- Buy-one-get-one promotions to drive volume sales
- Introduction of flavored varieties like berry and citrus
- Sustainable fishing certifications for raw materials
4️⃣ 7. CVS Health
Headquarters: Woonsocket, Rhode Island, USA
Key Offering: CVS Gold Emblem Fish Oil Gummies, Store-Brand Options
CVS Health’s private-label fish oil gummies provide an accessible entry point for retail customers, offering comparable quality to national brands at lower prices. Integrated with their pharmacy services, these products support holistic health advice. The company’s vast store network and online presence have fueled steady growth in the North American market, where convenience is key.
Key Innovations:
- Integration with health apps for personalized dosage tracking
- Gluten-free and allergen-tested formulations
- Loyalty program incentives for repeat purchases
Download FREE Sample Report: Fish Oil Gummies Market – View in Detailed Research Report
3️⃣ 8. Iron Kids (Life Science Nutritionals)
Headquarters: Boca Raton, Florida, USA
Key Offering: Iron Kids Fish Oil Gummies, Pediatric-Focused
Iron Kids specializes in child-friendly fish oil gummies, using fun shapes and mild flavors to encourage compliance among young users. Backed by pediatric research, their products address developmental needs for omega-3s. As parental awareness of nutrition grows, Iron Kids has carved a niche in the children’s supplement space, with increasing adoption in schools and pediatric clinics.
Key Innovations:
- Lower dosage tailored for ages 2-12
- Added vitamins for complete kid nutrition
- Educational campaigns on omega-3 importance for kids
2️⃣ 9. Nature’s Nutrition
Headquarters: Ronkonkoma, New York, USA
Key Offering: Super Omega-3 Fish Oil Gummies, Premium Blends
Nature’s Nutrition offers high-strength fish oil gummies with added antioxidants for enhanced efficacy. Their commitment to non-GMO and kosher standards appeals to diverse consumers. Through innovative direct-mail and online strategies, the brand has rapidly gained traction in the competitive supplement arena, focusing on transparency and customer satisfaction.
Key Innovations:
- Combination with turmeric for anti-inflammatory benefits
- Subscription models for consistent supply
- Research-backed claims on cognitive support
1️⃣ 10. Simply Potent
Headquarters: New York, New York, USA
Key Offering: Potent Omega-3 Gummies, Adult Wellness Line
Simply Potent leads with concentrated fish oil gummies that pack maximum omega-3s in minimal servings, ideal for on-the-go lifestyles. Their emphasis on bioavailability and clean ingredients has earned accolades in the natural products industry. As the market shifts toward potent, efficient supplements, Simply Potent’s agile operations and quality focus position it at the forefront.
Key Innovations:
- Microencapsulation for better taste and stability
- Plant-based sourcing options for sustainability
- Customizable bundles for targeted health goals
Read Full Report: Fish Oil Gummies Market – View in Detailed Research Report
🌍 Outlook: The Future of Fish Oil Gummies Is Healthier and More Accessible
The fish oil gummies market is experiencing transformative growth. While traditional capsules persist, the industry is pouring resources into innovative formats, sustainable sourcing, and digital marketing to meet evolving consumer needs for convenient omega-3 intake.
📈 Key Trends Shaping the Market:
- Shift toward plant-based and vegan omega-3 alternatives from algae
- Regulatory emphasis on label transparency and sustainability certifications
- Growth in e-commerce and subscription services for direct access
- Personalized nutrition integrating gummies with apps and wearables
Market Trends Affecting the Fish Oil Gummies Industry
- Rise of clean-label products — consumers demand no artificial additives, prompting brands to highlight natural ingredients and third-party testing for purity.
- Sustainable sourcing initiatives — with overfishing concerns, companies are adopting Friend of the Sea certifications to ensure eco-friendly fish oil supply chains.
- Expansion in pediatric and senior segments — tailored formulations for children and older adults are gaining traction, supported by clinical studies on age-specific benefits.
- Flavor innovation and reduced sugar content — to combat obesity trends, low-sugar, naturally sweetened gummies are becoming standard, enhancing palatability without health trade-offs.
- Integration with functional foods — blending omega-3 gummies with other nutrients like vitamins or probiotics for multifaceted health support in a single product.
Read Full Report: Fish Oil Gummies Market – View in Detailed Research Report
The companies listed above are not only delivering essential omega-3s—they’re spearheading the nutritional wellness revolution for generations to come.