The Global Longjing Green Tea Market was valued at USD 1309 Million in 2023 and is projected to reach USD 1945.30 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 4.50% during the forecast period (2023–2032). This growth is being driven by rising health consciousness among consumers, increasing demand for premium teas in emerging markets, and the expanding adoption of organic and sustainable tea production practices across domestic and international sectors.
As the global tea industry shifts toward premium, health-focused beverages and sustainable sourcing, the spotlight falls on the key producers who are driving innovation, quality, and eco-friendly pathways. In this blog, we profile the Top 10 Companies in the Longjing Green Tea Market—a mix of traditional artisans, large-scale producers, and innovative brands shaping the future of premium green tea worldwide.
🔟 1. Hangzhou Guanpin
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Hand-picked Longjing, Bulk, Bagged, and Premium Organic Variants
Hangzhou Guanpin stands as a premier producer of authentic Longjing green tea, renowned for its adherence to traditional pan-roasting techniques sourced directly from Longjing Village. The company supplies high-quality leaves to both domestic markets and international exporters, emphasizing the unique flat, sword-shaped leaves that define genuine Longjing. With a focus on small-batch production, Guanpin serves tea connoisseurs, retailers, and hospitality sectors, while investing in modern quality control to maintain the tea’s delicate chestnut flavor and fresh aroma.
Sustainability Initiatives:
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Organic certification for all farmlands to reduce chemical use
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Partnerships with local farmers for sustainable harvesting practices
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Commitment to zero-waste processing by 2030
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9️⃣ 2. Fujian Gugentang Biotechnology
Headquarters: Fuzhou, Fujian Province, China
Key Offering: Processed Longjing Blends, Canned, and Bio-Enhanced Variants
Fujian Gugentang Biotechnology operates across multiple provinces, blending traditional Longjing methods with biotechnological innovations to enhance flavor profiles and nutritional value. It produces a wide range of packaging options, from canned convenience packs to bulk supplies for wholesalers. The company reaches over 50 countries, fueling demand in health food stores and online platforms, and is particularly noted for its research into antioxidant-rich formulations that appeal to wellness-focused consumers.
Sustainability Initiatives:
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Investment in rainwater harvesting for tea plantations
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Collaboration with environmental NGOs for biodiversity preservation
8️⃣ 3. Cofco
Headquarters: Beijing, China
Key Offering: Bulk Longjing, Export-Grade Bagged, and Institutional Supplies
Cofco, a state-backed agricultural giant, dominates the Longjing supply chain through its vast network of tea estates and processing facilities in Zhejiang. It provides large-volume bulk tea for international trade while offering bagged options for retail. Cofco’s scale enables it to serve major supermarkets and export markets in Europe and North America, with ongoing efforts to integrate traceability technologies that ensure authenticity from farm to cup.
Sustainability Initiatives:
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Targets for 100% sustainable sourcing by 2028
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SAF-like eco-certifications for tea farming communities
7️⃣ 4. Xiaoguancha
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Artisan Longjing, Bagged Retail, and Gift Sets
Xiaoguancha specializes in small-scale, handcrafted Longjing from protected village areas, catering to premium markets with its emphasis on pre-Ming Dynasty harvesting seasons for superior taste. The company distributes through boutique stores and e-commerce, appealing to tea enthusiasts who value the beverage’s cultural heritage. Its expansion into gift packaging has boosted sales in Asia-Pacific and beyond, supported by educational campaigns on Longjing’s health benefits.
Sustainability Initiatives:
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Goal of 15% organic Longjing production by 2030
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Local plant in Zhejiang for community-led sustainable farming
Download FREE Sample Report: Longjing Green Tea Market – View in Detailed Research Report
6️⃣ 5. Zhejiang Tea Group
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Bulk, Bagged, and Branded Longjing Lines
Zhejiang Tea Group leverages its regional dominance to produce and distribute Longjing on a large scale, serving both offline wholesalers and online platforms. Known for consistent quality, the group supports over 200 tea farms, ensuring supply chain resilience. It plays a key role in exporting to North America, where the North American market, valued at USD 367.91 million in 2023, grows at a CAGR of 3.86% through 2032.
Sustainability Initiatives:
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Certified organic blends available at key airports and outlets
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Aims for net-zero emissions in tea processing
5️⃣ 6. Hangzhou Xihu District Longjing Tea Industry Association
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Authentic Village-Sourced Longjing, Bulk, and Association-Branded Packs
This association unites local producers to uphold Longjing standards, supplying premium, village-origin tea that fetches high prices in global auctions. It focuses on education and certification, serving luxury tea houses and exporters. Its collective approach ensures protection of the Longjing appellation, much like geographic indicators in wine, fostering trust among international buyers.
Sustainability Initiatives:
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Current output exceeds 500 tons of certified sustainable tea annually
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Target: Double eco-friendly production by 2027
4️⃣ 7. Lu Zhenghao
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Hand-Roasted Longjing, Canned Convenience, and Export Blends
Lu Zhenghao excels in traditional roasting techniques passed down through generations, producing Longjing that captures the essence of Hangzhou’s misty hills. It distributes to over 100 countries via online and offline channels, emphasizing the tea’s role in daily wellness routines. The company’s R&D into blended variants has opened new markets in health-conscious regions like Europe.
Sustainability Initiatives:
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Limited chemical use due to heritage farming constraints
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Innovation in low-water roasting methods
3️⃣ 8. Longguan
Headquarters: Longjing Village Area, Zhejiang Province, China
Key Offering: Premium Bulk, Bagged, and Tourist Retail Longjing
Rooted in the heart of production, Longguan provides direct-from-source Longjing, distributing to domestic airports and international tourists. It has pioneered visitor experiences that blend tea tasting with cultural immersion, boosting offline sales. Its focus on early-spring harvests ensures top-tier quality, supporting India’s growing import demand in South Asia.
Sustainability Initiatives:
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Indigenous eco-farming research with local cooperatives
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Partnerships to scale sustainable yields
2️⃣ 9. Yibeixiang Tea
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Flavored Longjing Variants, Bagged, and Online-Exclusive Packs
Yibeixiang innovates by infusing Longjing with subtle natural flavors, targeting younger consumers through e-commerce platforms. Its production facilities in Zhejiang process high volumes for global online sales, aligning with the surge in digital tea retailing. The brand’s emphasis on accessible pricing has expanded its footprint in Southeast Asia and beyond.
Sustainability Initiatives:
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Plans for 600 tons/year of renewable-sourced tea
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Expansion of green supply chains
Download FREE Sample Report: Longjing Green Tea Market – View in Detailed Research Report
1️⃣ 10. Hangzhou Tea Factory
Headquarters: Hangzhou, Zhejiang Province, China
Key Offering: Traditional Longjing, Bulk Logistics, and Branded Distribution
Hangzhou Tea Factory leads in logistics and distribution, supporting thousands of retailers and exporters with reliable Longjing supplies. It specializes in end-to-end solutions from harvesting to packaging, serving over 5,000 outlets worldwide. As a pioneer in traceability apps, it ensures authenticity for global carriers and premium markets.
Sustainability Initiatives:
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Comprehensive sustainable sourcing for international partners
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Alliances with producers for eco-innovations
Read Full Report: Longjing Green Tea Market – View in Detailed Research Report
🌍 Outlook: The Future of Longjing Green Tea Is Premium and Sustainable
The Longjing green tea market is undergoing a dynamic transformation. While traditional hand-picked varieties remain core, the industry is pouring resources into organic alternatives, advanced processing technologies, and global distribution networks to meet rising demand for health benefits and cultural authenticity.
📈 Key Trends Shaping the Market:
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Rapid expansion of organic Longjing capacity in China, Europe, and North America
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Regulatory incentives for sustainable tea farming by 2030
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Digitalization of supply chains and quality tracking
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Producer-retailer alliances for premium branding and wellness integration
Market Trends Affecting the Longjing Green Tea Market
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Consolidation among regional producers — streamlines sourcing but demands attention to origin-specific quality assurances and distribution networks. Recent mergers are redefining supply chains in Zhejiang.
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Shift to organic and natural processing — producers are adopting chemical-free methods and eco-friendly roasting to cut environmental impact and align with global regulations. Hangzhou Guanpin’s organic pivot exemplifies this.
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E-commerce and direct-to-consumer models — online platforms for subscriptions, virtual tastings, and personalized blends (like Yibeixiang) are vital for reaching urban millennials.
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Premiumization and functional enhancements — adding health boosters like antioxidants reduces shelf space needs and suits compact retail designs. Cofco leads in value-added packaging.
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Automation in harvesting and packaging — Zhejiang Tea Group introduces tech for precise plucking and sorting to lower labor costs in high-volume operations.
Read Full Report: Longjing Green Tea Market – View in Detailed Research Report
The companies listed above are not only brewing global tea culture—they’re leading the sustainable premiumization of Longjing’s storied legacy.
The global Longjing green tea market’s segmentation reveals key insights into its structure. By type, bulk holds the largest share due to export demands, while bagged and canned options grow fastest in retail settings for convenience. Applications split between online sales, surging with e-commerce penetration, and offline channels like specialty stores that emphasize experiential buying. Geographically, Asia-Pacific dominates with China’s production hub, but North America exhibits strong growth at a 3.86% CAGR, driven by wellness trends.
For stakeholders, this market offers drivers like health benefits from catechins and L-theanine, restraints from climate vulnerabilities, and opportunities in premium exports. The competitive landscape features these top players holding significant shares, with innovations in sustainable practices setting them apart. Porter’s five forces highlight moderate supplier power due to regional concentration, high buyer power in commoditized bulk, and low new entrant threats thanks to authenticity barriers.
Value chain analysis underscores upstream farming challenges, midstream processing efficiencies, and downstream distribution via digital platforms. Recent trends include blockchain for traceability and collaborations for global certifications. Historical data shows steady growth from USD 1309 million in 2023, projecting to USD 1945.30 million by 2032, with niche segments like organic Longjing promising blue-ocean potential.
Investors and strategists should note the report’s neutral perspective on performance, covering SWOT for majors like Hangzhou Guanpin—strengths in heritage, weaknesses in scalability—and regional outlooks, with Europe focusing on premium imports. Buying this report grants access to Excel data for forecasting, helping anticipate shifts like e-commerce dominance to stay competitive.
Customization options ensure tailored insights, while chapters detail scope, executive summaries, competitive shares, industrial chains, drivers, segment analyses by type and application, regional potentials, supply-side outputs, company profiles, forecasts, and conclusions. This comprehensive view equips readers to navigate the evolving Longjing market, from traditional roots to modern global appeal.