The Global Men’s Underwear and Women’s Lingerie Market was valued at USD 57,040 million in 2023 and is projected to reach USD 70,612.10 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 2.40% during the forecast period (2023–2032). This steady expansion reflects evolving consumer priorities around comfort, sustainability, and personal expression in intimate apparel across global markets.
As innovation accelerates in fabric technologies and ethical manufacturing practices, leading brands are transforming how consumers engage with intimate wear. Here we profile the Top 10 Companies in the Men’s Underwear and Women’s Lingerie Market—iconic brands and disruptive innovators shaping the future of this dynamic sector.
🔟 1. Victoria’s Secret & Co. (NYSE: VSCO)
Headquarters: Columbus, Ohio, USA
Key Offering: Lingerie sets, bras, panties, sleepwear
The reinvented Victoria’s Secret maintains market leadership through its omnichannel retail strategy and commitment to inclusive sizing. Recent initiatives demonstrate significant progress in moving beyond its traditional marketing approach.
Market Leadership:
- Expanded sizing to 44 band sizes and XXS-3X apparel
- The Love Cloud collection featuring innovative foam-free bras
- Strategic partnership with Adore Me in 2023
Download FREE Sample Report: Men’s Underwear and Women’s Lingerie Market – View in Detailed Research Report
9️⃣ 2. PVH Corp. (Calvin Klein, Tommy Hilfiger)
Headquarters: New York, USA
Key Offering: Premium underwear, bralettes, shapewear
PVH’s Calvin Klein brand continues to define premium intimate apparel through celebrity collaborations and innovative fabric technologies, maintaining strong global wholesale distribution.
Recent Developments:
- 2024 launch of cotton-modal blend underwear line
- Partnership with Renewcell for circular textiles
- 36% growth in direct-to-consumer e-commerce (2023)
8️⃣ 3. Fruit of the Loom (Berkshire Hathaway)
Headquarters: Bowling Green, Kentucky, USA
Key Offering: Value-priced basics, multipacks
This American staple dominates mass retail channels with its affordable, durable underwear offerings, commanding significant private label market share.
Market Position:
- #1 men’s underwear brand in U.S. mass market
- New antimicrobial fabric technology (2024)
- Strategic Walmart and Target partnerships
7️⃣ 4. Hanky Panky
Headquarters: New York, USA
Key Offering: Signature stretch lace intimates
The luxury lingerie specialist has maintained its cult following through patented comfort-fit designs and commitment to U.S. manufacturing.
Key Advantages:
- Original stretch lace technology patents
- Made in USA certification
- Premium department store distribution
Download FREE Sample Report: Men’s Underwear and Women’s Lingerie Market – View in Detailed Research Report
6️⃣ 5. Savage X Fenty (Rihanna)
Headquarters: El Segundo, California, USA
Key Offering: Inclusive lingerie, loungewear
Rihanna’s disruptive brand continues to redefine industry standards for size inclusivity and body positivity through innovative marketing and product development.
Market Disruption:
- Size range from XS to 4X (up to 46H cup)
- VIP membership retail model
- Focus on comfort-tech fabrics
5️⃣ 6. Triumph International
Headquarters: Bad Zurzach, Switzerland
Key Offering: Technical bras, maternity wear
With over 135 years of European heritage, Triumph combines precision engineering with fashion-forward designs in supportive intimate apparel.
Technical Innovations:
- 3D body scanning for perfect fit
- Biometric sensing technology trials
- Specialized breast health collections
4️⃣ 7. Wacoal Holdings
Headquarters: Kyoto, Japan
Key Offering: Asian-fit bras, shapewear
The Asian market leader has successfully expanded globally through its scientific approach to fit and comfort technologies.
Technology Focus:
- AI-powered fitting systems
- Temperature-regulating fabrics
- Memory foam cup innovations
3️⃣ 8. Commando LLC
Headquarters: Chicago, Illinois, USA
Key Offering: Innovative shapewear solutions
Commando has transformed the shapewear category through patented technologies that provide invisible support and comfort.
Product Breakthroughs:
- Adhesive bra technology
- Seamless sculpting fabrics
- Medical-grade compression
2️⃣ 9. H&M Group
Headquarters: Stockholm, Sweden
Key Offering: Affordable fashion lingerie
The fast fashion giant maintains strong market penetration through trend-driven designs at accessible price points.
Market Strategy:
- Conscious Collection using recycled materials
- Monthly design rotations
- Global retail footprint
1️⃣ 10. Wolf Lingerie
Headquarters: Montreal, Canada
Key Offering: Sustainable luxury intimates
The emerging leader in eco-conscious lingerie combines premium materials with responsible manufacturing practices.
Sustainability Leadership:
- GOTS-certified organic cotton
- Closed-loop production
- Carbon-neutral operations
Get Full Report Here: Men’s Underwear and Women’s Lingerie Market – View in Detailed Research Report
🌟 Outlook: The Intimate Apparel Revolution
The lingerie and underwear market is undergoing a fundamental transformation as consumers demand products aligned with their values around comfort, sustainability, and self-expression.
📈 Market-Shaping Trends:
- Size inclusion – Extended sizing became table stakes, with leaders now offering 50+ sizes
- Fabric innovation – Temperature-regulating, antimicrobial and self-cleaning textiles gaining traction
- Retail transformation – Direct-to-consumer now represents 35% of sales (up from 18% in 2019)
- Sustainability focus – 62% of consumers now prioritize eco-credentials in intimate wear purchases
- Tech integration – Virtual fitting tools and smart fabrics redefining the shopping experience
Get Full Report Here: Men’s Underwear and Women’s Lingerie Market – View in Detailed Research Report
The companies leading this market are not just selling underwear—they’re enabling self-confidence, comfort and conscious consumption through innovative product design and responsible business practices.