The Europe Mobile Value-Added Services (MVAS) market was valued at USD 12.4 billion in 2024 and is projected to reach USD 18.9 billion by 2030, at a CAGR of 7.2% during the forecast period 2024-2030.
# Analysis
The mobile value-added services (MVAS) market in Europe represents a critical component of the telecommunications ecosystem, offering services that complement core voice and data offerings. These services have evolved significantly from basic SMS and ringtone downloads to sophisticated digital services including mobile payments, location-based services, mobile advertising, and cloud-based enterprise solutions.
The market’s growth is driven by increasing smartphone penetration, rising demand for digital content, the expansion of 5G networks, and the growing adoption of mobile commerce across Europe. Germany, UK, France, Italy, and Spain represent the largest markets due to their large populations and advanced digital infrastructure.
## Market Drivers
Several key factors are driving the growth of the MVAS market in Europe:
1. **Digital Transformation**: Businesses across sectors are adopting mobile-first strategies, creating demand for value-added services
2. **5G Deployment**: The rollout of 5G networks enables more sophisticated services like augmented reality (AR), virtual reality (VR), and enhanced mobile gaming
3. **Regulatory Support**: EU directives promoting digital single market and digital services act create favorable environment
4. **Consumer Behavior Shift**: Increasing preference for mobile-based services over traditional channels
5. **Pandemic Acceleration**: COVID-19 accelerated digital adoption across all sectors
## Market Segmentation
The European MVAS market can be segmented by:
– **Service Type**: Messaging, mobile money, location-based services, mobile advertising, mobile entertainment, etc.
– **End-User**: Consumer vs. Enterprise
– **Geography**: Western Europe vs. Eastern Europe, with Western Europe accounting for over 75% of the market
## Competitive Landscape
The market is fragmented with presence of:
– Telecom operators (Vodafone, Deutsche Telekom, Orange, etc.)
– Technology providers (Google, Apple, Meta)
– Specialized MVAS providers
– Fintech companies offering mobile financial services
Regulatory bodies like BEREC (EU regulator) play significant role in shaping the market through directives like GDPR, Digital Services Act, etc.
## Challenges and Opportunities
Despite strong growth prospects, the market faces challenges:
– Regulatory fragmentation across countries
– Data privacy concerns (GDPR compliance)
– Market saturation in certain segments
– Network infrastructure disparities between Western and Eastern Europe
Opportunities include:
– 5G-enabled services expansion
– IoT and smart city applications
– Cross-border services in EU single market
– Digital transformation of traditional industries
## Future Outlook
The Europe MVAS market is expected to continue its growth trajectory, with particular strength in:
– Mobile financial services
– Location-based advertising
– Cloud-based enterprise services
– 5G-enabled advanced services
The market will likely see increased consolidation as larger players acquire specialized providers, and regulatory frameworks continue to evolve toward greater harmonization across EU member states.
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**Disclaimer:** This analysis is based on available market data and trends. Actual market performance may vary based on unforeseen economic, technological, or regulatory changes.
The Europe Mobile Value-Added Services (MVAS) market was valued at USD 12.4 billion in 2024 and is projected to reach USD 18.9 billion by 2030, at a CAGR of 7.2% during the forecast period 2024-2030.
Additional mobile services beyond standard voice communications, including content, applications, and digital services. Features entertainment, information, and transaction services for mobile users.
Telecom sector leads 75%. UK dominates 32%. Digital services growing 68%. Content diversity expanding 55%. Innovation rate increasing. User experience improving. Market penetration rising. Technology advancement continuing.
Report Includes
This report is an essential reference for who looks for detailed information on Europe Mobile Value-Added Services (MVAS). The report covers data on Europe markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as Europe major vendors¡¯ information. In addition to the data part, the report also provides overview of Mobile Value-Added Services (MVAS), including classification, application, manufacturing technology, industry chain analysis and latest market dynamics. Finally, a customization report in order to meet user's requirements is also available.
This report aims to provide a comprehensive presentation of the Europe Mobile Value-Added Services (MVAS), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Value-Added Services (MVAS). This report contains market size and forecasts of Mobile Value-Added Services (MVAS) in Europe, including the following market information:
We surveyed the Mobile Value-Added Services (MVAS) manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
by Country
• Germany
• United Kingdom
• France
• Italy
• Spain
• Netherlands
• Belgium
by Products type:
• SMS & MMS
• Location-Based Services
• Mobile Email & Instant Messaging
• Mobile Money
• Mobile Advertising
by Application:
• Media & Entertainment
• Telecom & IT
• BFSI
• Retail
• Government
key players include: (At least 8-10 companies included)
• Vodafone Group Plc
• Deutsche Telekom AG
• Orange S.A.
• Telefnica, S.A.
• Telenor Group
• MTS (Mobile TeleSystems PJSC)
• Turkcell
• A1 Telekom Austria Group
• Tele2 AB
• Telia Company AB
Including or excluding key companies relevant to your analysis.
Competitor Analysis
The report also provides analysis of leading market participants including:
• Key companies Mobile Value-Added Services (MVAS) revenues in Europe market, 2019-2024 (Estimated), ($ millions)
• Key companies Mobile Value-Added Services (MVAS) revenues share in Europe market, 2023 (%)
• Key companies Mobile Value-Added Services (MVAS) sales in Europe market, 2019-2024 (Estimated),
• Key companies Mobile Value-Added Services (MVAS) sales share in Europe market, 2023 (%)
Key Points of this Report:
• The depth industry chain includes analysis value chain analysis, porter five forces model analysis and cost structure analysis
• The report covers Europe and country-wise market of Mobile Value-Added Services (MVAS)
• It describes present situation, historical background and future forecast
• Comprehensive data showing Mobile Value-Added Services (MVAS) capacities, production, consumption, trade statistics, and prices in the recent years are provided
• The report indicates a wealth of information on Mobile Value-Added Services (MVAS) manufacturers
• Mobile Value-Added Services (MVAS) forecast for next five years, including market volumes and prices is also provided
• Raw Material Supply and Downstream Consumer Information is also included
• Any other user's requirements which is feasible for us
Reasons to Purchase this Report:
• Analyzing the outlook of the market with the recent trends and SWOT analysis
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
• Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
• Distribution Channel sales Analysis by Value
• Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 1-year analyst support, along with the data support in excel format.