The United States Hoodies Market was valued at US$ 8.2 billion in 2024 and is projected to reach US$ 12.5 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 7.3% during the forecast period (2024–2030). This growth is being driven by surging streetwear culture, the rise of athleisure trends, increasing consumer preference for sustainable materials, and the rapid expansion of e-commerce channels across commercial and youth demographics.
As the casual apparel industry evolves toward comfort, versatility, and eco-conscious practices, the focus turns to the major brands fueling innovation in design, fabric technology, and direct-to-consumer strategies. In this blog, we profile the Top 10 Companies in the United States Hoodies Market—a blend of athletic powerhouses, fashion-forward labels, and sustainable innovators redefining everyday wear.
🔟 1. Gildan Activewear Inc.
Headquarters: Montreal, Quebec, Canada (Major U.S. Operations in Charleston, South Carolina)
Key Offering: Basic cotton-blend hoodies, customizable blanks, performance fleece
Gildan stands as a cornerstone in the U.S. hoodies market, renowned for its affordable, high-volume production of essential hoodies that cater to wholesalers, screen printers, and everyday consumers. With extensive manufacturing capabilities, the company supplies a vast array of pullover and zip-up styles, emphasizing durability and comfort for casual and promotional use. Their focus on efficient supply chains allows them to dominate the budget segment, serving retailers from big-box stores to online marketplaces.
Innovation Initiatives:
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Investment in recycled polyester blends for eco-friendly options
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Expansion of customizable hoodie lines for corporate and event merchandise
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Commitment to reducing water usage in production by 30% by 2025
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9️⃣ 2. Hanesbrands Inc.
Headquarters: Winston-Salem, North Carolina, USA
Key Offering: Everyday cotton hoodies, thermal-lined styles, moisture-wicking activewear
Hanes has long been a household name in basics, offering reliable hoodies that blend affordability with everyday functionality. Their product lineup includes soft fleece pullovers and zip-ups designed for lounging and light activity, distributed widely through mass retailers and e-commerce platforms. Hanes leverages its strong brand loyalty to maintain a significant share in the mass-market segment, appealing to families and value-conscious shoppers nationwide.
Innovation Initiatives:
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Introduction of sustainable cotton sourcing programs
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Development of antimicrobial fabric treatments for enhanced hygiene
8️⃣ 3. Patagonia Inc.
Headquarters: Ventura, California, USA
Key Offering: Eco-friendly recycled fleece hoodies, organic cotton blends, outdoor performance wear
Patagonia excels in the sustainable niche of the hoodies market, crafting premium hoodies from recycled materials that appeal to environmentally aware consumers. Their designs prioritize outdoor versatility, with features like wind-resistant fabrics and adjustable hoods, making them ideal for active lifestyles. By emphasizing ethical manufacturing and environmental activism, Patagonia has built a dedicated following among urban adventurers and eco-enthusiasts.
Innovation Initiatives:
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Goal to use 100% recycled or renewable materials by 2025
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Partnerships with conservation organizations to support sustainable supply chains
7️⃣ 4. The North Face (VF Corporation)
Headquarters: Denver, Colorado, USA
Key Offering: Technical fleece hoodies, insulated designs, urban-outdoor hybrids
The North Face dominates the performance hoodies segment, offering innovative layers that transition seamlessly from city streets to mountain trails. Their hoodies feature advanced insulation technologies and durable water-repellent finishes, catering to outdoor enthusiasts and fashion-forward youth. As part of VF Corporation, the brand benefits from global reach and consistent product evolution to meet diverse climate needs across the U.S.
Innovation Initiatives:
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Expansion of recycled insulation in all fleece products
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Collaborations with artists for limited-edition streetwear-inspired designs
Download FREE Sample Report: United States Hoodies Market – View in Detailed Research Report
6️⃣ 5. Reebok International Ltd.
Headquarters: Boston, Massachusetts, USA
Key Offering: Athletic hoodies, fitness-oriented zip-ups, classic cotton styles
Reebok brings a sporty edge to the hoodies market, focusing on performance-driven designs that support workouts and casual athleisure. Their lineup includes breathable, quick-dry fabrics suitable for gym sessions or daily wear, with bold graphics that resonate with fitness communities. Reebok’s heritage in athletics positions it well to capture the growing overlap between sport and street fashion.
Innovation Initiatives:
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Integration of smart fabric technologies for temperature regulation
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Aim for carbon-neutral production across apparel lines
5️⃣ 6. Champion (Hanesbrands Inc.)
Headquarters: Winston-Salem, North Carolina, USA
Key Offering: Retro-style hoodies, heavyweight fleece, collegiate-inspired designs
Champion has revitalized its iconic status in the hoodies arena, blending nostalgic appeal with modern comfort. Known for reverse-weave construction that resists shrinking, their hoodies are favorites among college students and urban trendsetters. The brand’s resurgence through social media and collaborations keeps it relevant in the fast-paced casual wear landscape.
Innovation Initiatives:
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Launch of vegan fleece alternatives using plant-based materials
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Target of 50% sustainable materials in products by 2025
4️⃣ 7. Puma SE
Headquarters: Herzogenaurach, Germany (U.S. Operations in Somerville, Massachusetts)
Key Offering: Streetwear hoodies, performance activewear, collaborative limited editions
Puma infuses energy into the U.S. hoodies market with vibrant, culturally attuned designs that bridge sports and fashion. Their hoodies often feature bold logos and athlete endorsements, appealing to younger demographics through high-profile partnerships. Puma’s agile response to trends like oversized fits and graphic prints solidifies its position in the dynamic streetwear category.
Innovation Initiatives:
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Development of bio-based dyes for reduced environmental impact
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Expansion of gender-neutral hoodie collections
3️⃣ 8. Under Armour Inc.
Headquarters: Baltimore, Maryland, USA
Key Offering: Moisture-wicking hoodies, compression fits, coldgear thermal layers
Under Armour leads in functional hoodies tailored for athletes, incorporating proprietary technologies like HeatGear and ColdGear for optimal performance in varying conditions. Their products support intense training while doubling as stylish casual pieces, distributed through specialty stores and online. The brand’s emphasis on innovation helps it thrive amid rising fitness participation rates.
Innovation Initiatives:
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Investment in connected apparel with embedded sensors
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Sustainable fabric goals including 100% recycled polyester by 2030
2️⃣ 9. Adidas AG
Headquarters: Herzogenaurach, Germany (U.S. Operations in Portland, Oregon)
Key Offering: Premium athletic hoodies, sustainable Parley collections, lifestyle zip-ups
Adidas commands a strong presence in the premium hoodies segment, renowned for sleek designs and collaborations with celebrities and influencers. Their hoodies blend technical fabrics with fashion-forward aesthetics, appealing to sneakerheads and athleisure adopters alike. Adidas’s global marketing prowess drives substantial U.S. sales through both physical and digital channels.
Innovation Initiatives:
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Ocean plastic recycling for Parley hoodie lines, reducing waste
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Digital customization tools for personalized hoodie creation
Download FREE Sample Report: United States Hoodies Market – View in Detailed Research Report
1️⃣ 10. Nike Inc.
Headquarters: Beaverton, Oregon, USA
Key Offering: Dri-FIT technology hoodies, Air Max-inspired designs, customizable sportswear
Nike tops the U.S. hoodies market as the unrivaled leader in athletic and lifestyle apparel, offering cutting-edge hoodies that fuse performance innovation with cultural relevance. From lightweight training pieces to bold statement hoodies, Nike serves elite athletes and casual wearers through an expansive retail network and direct-to-consumer platform. Their dominance stems from relentless R&D and iconic branding that resonates across generations.
Innovation Initiatives:
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Move to Goal Zero: 100% renewable energy in manufacturing by 2025
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Advanced Nike Grind materials from recycled shoes for sustainable hoodies
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Expansion of Nike By You for bespoke hoodie designs
Read Full Report: United States Hoodies Market – View in Detailed Research Report
🌍 Outlook: The Future of the United States Hoodies Market Is Sustainable and Digital
The United States hoodies market is experiencing a vibrant transformation. While traditional cotton styles remain staples, the sector is pouring resources into eco-friendly fabrics, smart manufacturing, and personalized e-commerce experiences to meet evolving consumer demands.
📈 Key Trends Shaping the Market:
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Accelerated adoption of organic and recycled materials in response to sustainability concerns
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Growth in direct-to-consumer models, with e-commerce projected to exceed 60% of sales by 2030
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Integration of technology like moisture management and antimicrobial features
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Rising influence of social media and collaborations driving limited-edition drops
Market Trends Affecting the United States Hoodies Market
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Sustainable Material Shifts — Brands are increasingly sourcing organic cotton and recycled polyester, driven by consumer demand for ethical fashion. This trend simplifies eco-conscious purchasing but requires verifying certifications to ensure genuine impact, with recent initiatives reshaping supply chains.
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Athleisure and Hybrid Designs — The blend of athletic and casual elements continues to dominate, with hoodies featuring performance tech for all-day wear. Companies like Nike are leading this, improving versatility and compliance with active lifestyles.
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Digital Customization and E-Commerce — Online platforms for personalization and virtual try-ons are booming, especially for multi-brand operators. Adidas’s apps exemplify how cloud-based tools enhance customer engagement and sales.
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Oversized and Inclusive Sizing — Embracing diverse body types with extended size ranges and unisex options reduces market barriers and appeals to broader demographics. Champion’s inclusive lines set the standard here.
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Collaborations and Limited Editions — Partnerships with artists and influencers fuel hype, cutting labor in traditional marketing while boosting throughput in digital sales channels.
Read Full Report: United States Hoodies Market – View in Detailed Research Report
The companies listed above are not only dressing America in comfort—they’re pioneering the sustainable evolution of casual fashion.
Hoodies represent a specialized category of casual wear featuring attached hoods, incorporating various styles from pullover to zip-up designs. This segment includes premium fashion hoodies, athletic performance wear, casual streetwear, and customized merchandise. The category encompasses diverse materials including traditional cotton blends, performance fabrics with moisture-wicking properties, sustainable materials, and specialized thermal materials. Products range from basic essentials to luxury fashion items, featuring various pocket styles, graphics, embellishments, and construction techniques designed for different use cases from athletic performance to fashion statements.
The United States hoodies market demonstrates robust growth driven by streetwear culture and athleisure trends. Premium fashion segments account for 35% of market value, showing 15% annual growth. Direct-to-consumer brands have captured 28% market share through customization and digital-first strategies. Sustainable and eco-friendly materials represent the fastest-growing segment at 22% annual growth. Youth demographics (18-34) drive 45% of sales, with brand collaborations and limited editions showing strong performance. Technology integration in manufacturing has improved product quality and customization capabilities. The market shows significant seasonal patterns but maintains year-round demand through product diversification. E-commerce channels account for 52% of sales, with mobile commerce growing at 25% annually. Social media influence has become a key driver of premium segment growth, with influencer collaborations driving significant sales. The sector benefits from workplace casualization trends, expanding target demographics beyond traditional youth markets.
This report contains market size and forecasts of Hoodies in United States, including the following market information:
• United States Hoodies Market Revenue, 2019-2024, 2025-2032, ($ millions)
• United States Hoodies Market Sales, 2019-2024, 2025-2032,
• United States Top five Hoodies companies in 2024 (%)
Report Includes
This report presents an overview of United States market for Hoodies , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 – 2024, estimates for 2025, and projections of CAGR through 2032.
This report focuses on the Hoodies sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Hoodies market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.
This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Hoodies sales, projected growth trends, production technology, sales channels and end-user industry.
Segment by Type
• Women's
• Men's
• Kids'
Segment by Applications
• Online Sales
• Offline Sales
Key Companies covered in this report:
• Nike
• Adidas
• Under Armour
• Puma
• Champion
• Reebok
• The North Face
• Patagonia
• Hanes
• Gildan
Including or excluding key companies relevant to your analysis.
Competitor Analysis
The report also provides analysis of leading market participants including:
• Key companies Hoodies revenues in United States market, 2019-2024 (Estimated), ($ millions)
• Key companies Hoodies revenues share in United States market, 2024 (%)
• Key companies Hoodies sales in United States market, 2019-2024 (Estimated),
• Key companies Hoodies sales share in United States market, 2024 (%)
Key Indicators Analysed
• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United States Market Analysis: The report includes United States market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.
Key Benefits of This Market Research:
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• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hoodies Market
• Overview of the regional outlook of the Hoodies Market
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