The Global Smart Integrated Toilet Market was valued at USD 5.2 Billion in 2024 and is projected to reach USD 11.8 Billion by 2031, growing at a Compound Annual Growth Rate (CAGR) of 12.4% during the forecast period (2024–2031). This growth is being driven by heightened global awareness of personal hygiene post-pandemic, rapid advancements in IoT and sensor technologies, and the rising demand for water-efficient, user-friendly sanitary solutions in both residential and commercial spaces.
As the sanitation industry evolves toward smarter, more hygienic, and sustainable products, attention turns to the leading manufacturers pioneering integrated features like bidet functions, automatic cleaning, and voice control. In this blog, we profile the Top 10 Companies in the Smart Integrated Toilet Market—a blend of established bathroom fixture giants and innovative specialists redefining everyday hygiene through cutting-edge design and functionality.
🔟 1. TOTO Ltd.
Headquarters: Kitakyushu, Japan
Key Offering: Washlet-integrated toilets, ewater+ sterilization, floor-standing and wall-mounted models
TOTO stands as a pioneer in the smart toilet segment, renowned for its Washlet series that combines bidet functionality with advanced cleansing. Serving residential, hospitality, and public sectors worldwide, TOTO’s products emphasize hygiene with features like warm water washing, heated seats, and deodorization. The company’s commitment to innovation has positioned it as a market leader, particularly in Asia and North America, where demand for premium sanitary ware continues to surge.
Innovation Initiatives:
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Development of ewater+ technology for chemical-free disinfection
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Integration of IoT for remote control via smartphone apps
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Focus on water-saving mechanisms to promote sustainability
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9️⃣ 2. Kohler Co.
Headquarters: Kohler, Wisconsin, USA
Key Offering: Veil Intelligent Toilets, bidet seats, touchless flushing systems
Kohler has built a strong reputation in the premium bathroom market by incorporating smart technologies into its integrated toilet lines. These products cater to modern consumers seeking luxury and convenience, with features such as adjustable water temperature, night lights, and automatic lid operation. Operating globally, Kohler supplies to high-end homes, hotels, and commercial buildings, driving market expansion through design excellence and user-centric innovation.
Innovation Initiatives:
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Launch of voice-activated controls for hands-free operation
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Antimicrobial coatings to enhance hygiene in public installations
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Partnerships with smart home ecosystems like Amazon Alexa
8️⃣ 3. LIXIL Group Corporation
Headquarters: Tokyo, Japan
Key Offering: INAX smart toilets, Satis series with auto-cleaning, wall-mounted options
LIXIL, through its INAX brand, delivers smart integrated toilets that prioritize hygiene and ease of use, featuring automatic flushing and self-cleaning nozzles. The company serves diverse markets from urban apartments to commercial facilities, with a strong foothold in Asia-Pacific. Its focus on modular designs allows for seamless integration into various bathroom layouts, appealing to architects and builders alike.
Innovation Initiatives:
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Advancement in plasma sterilization for thorough germ elimination
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Energy-efficient heating systems to reduce operational costs
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Expansion into emerging markets with affordable smart models
7️⃣ 4. JOMOO Group
Headquarters: Hangzhou, China
Key Offering: Intelligent bidet toilets, sensor-based flushing, floor-standing units
JOMOO is a major player in China’s sanitary ware industry, offering cost-effective smart integrated toilets equipped with UV disinfection and adjustable spray functions. The brand targets middle-class consumers in residential settings and has been expanding internationally through e-commerce platforms. Its emphasis on durable, easy-to-install products has helped it capture significant market share in developing regions.
Innovation Initiatives:
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Incorporation of AI for personalized user settings
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Water recycling features to minimize consumption
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Collaborations with local distributors for customized solutions
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6️⃣ 5. Duravit AG
Headquarters: Hornberg, Germany
Key Offering: SensoWash smart toilets, rimless designs, wall-hung variants
Duravit excels in European-style bathroom solutions, integrating smart features like touchless operation and hygiene rinses into its toilet lineup. The company’s products are favored in upscale residential and hospitality projects for their minimalist aesthetics and advanced functionality. With a global distribution network, Duravit continues to innovate in response to stringent European hygiene standards.
Innovation Initiatives:
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Development of app-controlled hygiene modes
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Sustainable materials for eco-friendly manufacturing
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Research into antibacterial ceramics for long-term cleanliness
5️⃣ 6. Villeroy & Boch AG
Headquarters: Mettlach, Germany
Key Offering: Architectura smart toilets, direct flush technology, integrated bidets
Villeroy & Boch brings centuries of ceramic expertise to the smart toilet market, offering models with seamless bidet integration and automatic cleaning cycles. Primarily serving premium markets in Europe and North America, the company focuses on blending tradition with technology to enhance user comfort and hygiene in both homes and public venues.
Innovation Initiatives:
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Introduction of ceramicplus surface for easy maintenance
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Smart sensor integration for occupancy detection
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Expansion of product lines for commercial accessibility compliance
4️⃣ 7. Geberit AG
Headquarters: Jona, Switzerland
Key Offering: AquaClean shower toilets, electronic controls, wall-mounted systems
Geberit specializes in concealed installation technologies, making its smart integrated toilets ideal for modern, space-saving bathrooms. With features like oscillating cleansing and warm air drying, Geberit’s offerings target health-conscious consumers across Europe and beyond. The company’s engineering prowess ensures reliable performance in demanding environments like hotels and offices.
Innovation Initiatives:
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Quiet flush mechanisms for residential tranquility
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Modular designs adaptable to various installation needs
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Focus on reducing water usage through efficient hydraulics
3️⃣ 8. Roca Sanitario, S.A.
Headquarters: Barcelona, Spain
Key Offering: In-Wash smart toilets, soft-close lids, floor-standing and compact models
Roca leads in Mediterranean markets with its smart toilet solutions that incorporate intuitive controls and hygienic sprays. The brand supplies to a wide array of applications, from family homes to public restrooms, emphasizing design versatility and user safety. Its growth in Latin America and Europe underscores its adaptability to diverse consumer preferences.
Innovation Initiatives:
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Child-friendly safety features in residential products
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Integration with building management systems for commercial use
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Ongoing R&D in touchless technologies for infection control
2️⃣ 9. HEGII
Headquarters: Guangdong, China
Key Offering: Electronic bidet toilets, deodorizing fans, affordable wall-mounted options
HEGII targets the value segment with reliable smart integrated toilets featuring basic yet effective hygiene enhancements like seat sanitization and auto-open lids. Popular in Asia’s emerging urban centers, the company balances affordability with quality, making advanced sanitation accessible to a broader audience through online and retail channels.
Innovation Initiatives:
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Cost-optimized sensor technology for mass-market appeal
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Expansion of export models compliant with international standards
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Partnerships for localized manufacturing to cut logistics costs
1️⃣ 10. Huida Group
Headquarters: Fujian, China
Key Offering: Smart ceramic toilets, instant heating bidets, versatile floor-standing designs
Huida rounds out the top players with its comprehensive range of smart integrated toilets, incorporating features like self-cleaning bowls and adjustable nozzles. As a key supplier in the Asian market, Huida serves residential and commercial clients, focusing on durability and aesthetic appeal to meet growing urbanization demands.
Innovation Initiatives:
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Advanced ceramic glazing for stain resistance
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Wireless connectivity for seamless smart home integration
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Initiatives to enhance energy efficiency in daily operations
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🌍 Outlook: The Future of Smart Integrated Toilets Is Smarter and More Hygienic
The smart integrated toilet market is experiencing transformative growth. While basic models still hold volume in developing regions, investments are pouring into advanced features like AI personalization, antimicrobial surfaces, and eco-friendly designs, reshaping bathroom experiences worldwide.
This expansion reflects broader shifts in consumer behavior. Post-COVID hygiene concerns have accelerated adoption, with families and businesses prioritizing touchless and self-sanitizing options. Furthermore, regulatory pushes for water conservation in water-scarce areas are compelling manufacturers to innovate efficiently. However, challenges like high initial costs and installation complexities persist, particularly in retrofitting older buildings. Despite these hurdles, the sector’s trajectory points toward widespread integration with smart home ecosystems, enhancing daily convenience and health outcomes.
Looking ahead, the market’s evolution will hinge on balancing affordability with premium features. Companies are increasingly collaborating with tech firms to embed AI and sensors, allowing toilets to monitor health metrics or adjust settings proactively. In commercial settings, such as airports and malls, touchless innovations reduce cross-contamination risks, aligning with global health standards. Residential demand, meanwhile, grows as millennials and Gen Z seek sustainable, tech-savvy homes. Overall, this convergence of hygiene, technology, and sustainability promises a cleaner, more intuitive future for sanitation.
📈 Key Trends Shaping the Market:
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Rapid integration of IoT for voice and app control in residential applications
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Regulatory mandates for water-efficient fixtures in Europe and Asia
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Adoption of antimicrobial materials to combat bacteria in public spaces
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Partnerships between toilet makers and smart home platforms for seamless ecosystems
Market Trends Affecting Smart Integrated Toilets
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Consolidation among global brands (LIXIL, Kohler) — streamlines supply chains but demands vigilance on regional preferences and warranty support. Recent mergers are redefining competitive landscapes and distribution strategies.
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Sustainability and water conservation — manufacturers are prioritizing low-flow designs and recycled materials to meet eco-regulations. TOTO’s water-saving tech exemplifies this shift toward greener production.
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IoT and AI connectivity — enhanced apps for usage analytics and predictive maintenance (Geberit, Roca) are becoming essential for both home and commercial users seeking data-driven hygiene.
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Space-optimized designs — compact wall-mounted units with multi-functions are ideal for urban apartments. Duravit’s innovations lead in minimizing footprints while maximizing utility.
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Health monitoring integrations — emerging sensors for basic vitals detection in premium models reduce healthcare burdens, with JOMOO exploring affordable versions for widespread adoption.
In the broader context, these trends underscore a market poised for exponential growth. As urbanization accelerates in Asia and Latin America, demand for efficient, hygienic solutions will intensify. North America and Europe, with their mature infrastructures, will drive premium innovations, while emerging economies fuel volume through accessible models. Challenges like supply chain disruptions from raw material shortages remain, but proactive R&D investments mitigate risks. Ultimately, the top companies are not just building toilets; they are engineering healthier, more sustainable lifestyles.
Because of these dynamics, stakeholders should monitor segment-specific opportunities. For instance, the home application, accounting for over 60% of sales, benefits from rising disposable incomes, whereas commercial growth ties to hospitality rebounds. By type, floor-standing models dominate due to ease of installation, but wall-mounted variants gain traction in renovations. Regionally, Asia-Pacific leads with 45% market share, propelled by China’s manufacturing hub and Japan’s tech leadership. Europe follows, emphasizing design and regulation, while North America’s focus on luxury drives premium sales.
Furthermore, competitive analysis reveals that the top five players control approximately 55% of the revenue, with TOTO and Kohler leading through brand strength and patent portfolios. Sales volumes, measured in thousands of units, highlight Asia’s dominance, where annual shipments exceed 2 million. Price fluctuations, influenced by semiconductor costs for sensors, average 10-15% year-over-year, yet declining tech prices could broaden accessibility. Recent developments include LIXIL’s acquisition of regional distributors to bolster market penetration, and Kohler’s new patents on AI-driven cleansing.
Drivers like aging populations needing assisted hygiene features further boost demand, especially in Japan and Europe. Challenges encompass data privacy concerns with connected devices, prompting stricter GDPR-like regulations. Obstacles such as high R&D costs hinder smaller entrants, but opportunities in B2B commercial segments offer scale. Potential risks include raw material volatility, yet diversified sourcing strategies by leaders like Roca mitigate these.
Qualitatively, the market’s vibrancy stems from user-centric designs addressing real-world needs, from bidet comfort in conservative cultures to touchless operation in high-traffic areas. Quantitatively, revenue forecasts project steady climbs, with 2025-2031 growth outpacing 2020-2024 due to normalized post-pandemic recovery. By application, commercial segments like healthcare facilities show 15% CAGR, outstripping home’s 11%, driven by infection control mandates.
Segmentation by type reveals floor-standing at 65% share in 2024, favored for stability, while wall-mounted grows at 14% CAGR for aesthetic versatility. Geographically, China’s dominance in production contrasts with the U.S.’s import reliance, creating trade dynamics. Nordic Countries and Benelux regions emphasize minimalism, boosting premium sales, whereas Southeast Asia’s tropical climates spur durable, humidity-resistant models.
In South America, Brazil’s urbanization fuels 12% regional growth, with Argentina focusing on affordable imports. Middle East & Africa see UAE and Saudi Arabia leading luxury adoptions in hospitality, while Turkey invests in local manufacturing. These nuances inform strategic positioning, whether entering blue-ocean niches like elderly-care toilets or scaling in high-volume Asia.
Industrial chain analysis traces upstream to ceramics and electronics suppliers, midstream to assembly, and downstream to retailers and installers. Key policies, like EU’s water directive, shape compliance, while U.S. green building certifications incentivize eco-features. Latest developments include HEGII’s IoT platform launch and Duravit’s sustainability report committing to carbon-neutral production by 2030.
However, restrictive factors like economic slowdowns could temper luxury spending, yet healthcare integrations provide resilience. Challenges for manufacturers include skilled labor shortages in tech assembly, balanced by automation trends. Overall, the report’s conclusions affirm a robust outlook, urging businesses to leverage data for informed decisions in this dynamic arena.
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The companies listed above are not only elevating bathroom hygiene—they’re pioneering the smart sanitation revolution for a healthier world.
To delve deeper, consider the competitive landscape’s evolution. Mergers, like potential consolidations in China’s fragmented market, could reshape shares, with JOMOO eyeing overseas expansion. Sales channels shift toward online, with 30% of 2024 purchases digital, accelerating post-2025. Revenue shares among top players stabilize, but emerging threats from startups in sensor tech warrant watch.
By region, North America’s mature market values innovation, with U.S. consumers premium-focused. Canada’s emphasis on energy efficiency aligns with green trends, while Mexico’s manufacturing growth supports exports. Europe’s regulatory environment fosters quality, with Germany’s engineering prowess and France’s design flair leading. The U.K. and Italy blend tradition with tech, Russia navigates sanctions via local production, and Nordic/Benelux prioritize sustainability.
Asia’s dynamism shines: China’s volume leadership, Japan’s tech innovation, South Korea’s sleek designs, Southeast Asia’s affordability push, India’s rising middle class, and rest-Asia’s infrastructure booms. South America’s Brazil-Argentina axis grows via urbanization, Middle East & Africa’s UAE-Saudi luxury, Israel’s tech infusion, Turkey’s exports, completing a global tapestry of opportunity.
Capacity analysis shows Asia holding 70% production, with expansions planned in Europe for localization. Dynamics include driver like hygiene awareness, restrictors like costs, challenges in supply chains, and policy support via subsidies. Upstream ceramics from China, downstream distribution via Home Depot-like chains, form a resilient chain.
In summary, this market’s future is bright, driven by innovation and necessity, with profiled leaders at the forefront.