The Global Kids Toothbrush Market was valued at USD 612.90 million in 2023 and is projected to reach USD 806.71 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 3.10% during the forecast period (2024-2032). This growth is driven by increasing awareness of pediatric dental hygiene, rising disposable incomes, and innovative toothbrush designs that make brushing enjoyable for children.
With parents becoming more conscious about early dental care, manufacturers are focusing on ergonomic designs, soft bristle technology, and interactive features to encourage proper brushing habits. In this analysis, we examine the Top 10 Companies in the Kids Toothbrush Market—brands combining safety, functionality, and child-friendly appeal.
🔟 1. Oral-B (Procter & Gamble)
Headquarters: Cincinnati, Ohio, USA
Key Offering: Stages Power Kids Electric Toothbrushes
Oral-B leads the pediatric oral care segment with Disney-themed electric brushes featuring pressure sensors and timers that teach proper brushing techniques. Their product line covers all developmental stages from toddler to pre-teen years.
Innovative Features:
- Bluetooth connectivity with Disney Magic Timer app
- Pressure sensors to prevent gum damage
- Round brush heads for 360° cleaning
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9️⃣ 2. Philips Sonicare
Headquarters: Amsterdam, Netherlands
Key Offering: Sonicare for Kids Electric Toothbrushes
Philips’ sonic technology removes 75% more plaque than manual brushes while being gentle on developing teeth. Their interactive app with Sparkly the brushing companion makes oral care engaging through games and rewards.
Innovative Features:
- Kid-optimized 500 strokes per second
- Color-changing progress indicator
- BrushSync replacement reminders
8️⃣ 3. Colgate-Palmolive
Headquarters: New York, USA
Key Offering: Kid’s Manual Toothbrushes
Colgate offers affordable manual brushes featuring popular characters like SpongeBob and Frozen. Their indicator bristles fade when replacement is needed, helping parents track brush longevity.
Innovative Features:
- BPA-free soft bristles
- Ergonomic handles for small hands
- Music-playing battery options
7️⃣ 4. Baby Banana
Headquarters: California, USA
Key Offering: Silicone Training Toothbrushes
Pioneers in silicone infant brushes, their banana-shaped design transitions babies from teethers to first toothbrushes while preventing gag reflexes during brushing.
Innovative Features:
- 100% food-grade silicone
- Phthalate/PVC/BPA-free
- Dishwasher safe for sterilization
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6️⃣ 5. Jordan
Headquarters: Oslo, Norway
Key Offering: Step-by-Step Age-Defined Brushes
This Scandinavian brand’s ergonomic handles guide children’s grip development through three growth stages (0-2, 3-5, and 6+ years) with colorful, durable designs.
Innovative Features:
- Built-in bite protection
- Thumb positioning guides
- Extended handles for assisted brushing
5️⃣ 6. Foreo
Headquarters: Stockholm, Sweden
Key Offering: ISSA Mikro Sonic Brush
Foreo’s silicone brush for 0-4 year olds delivers 16,000 sonic pulses per minute with a chew-resistant design that withstands toddler use without bristle damage.
Innovative Features:
- Medical-grade silicone
- 2-minute timer with intervals
- 12-month battery life
4️⃣ 7. MAM
Headquarters: Vienna, Austria
Key Offering: Baby Starter Brush System
MAM’s orthodontist-developed system includes finger brushes, training brushes, and first toothbrushes—all designed to stimulate oral development in infants.
Innovative Features:
- Anti-slip grip rings
- Breathable protective caps
- Gum-massaging bristle patterns
3️⃣ 8. NUK
Headquarters: Zeven, Germany
Key Offering: Anatomical Training Brushes
NUK’s pediatrician-approved designs support natural jaw and tooth development with materials and shapes tested for young oral cavities.
Innovative Features:
- Five-sided cleaning action
- Non-slip textured handles
- Hanging hole for storage
2️⃣ 9. Fairywill
Headquarters: Shenzhen, China
Key Offering: Affordable Electric Brushes
This rising brand offers value-priced electric brushes with Disney partnerships and modes tailored to different sensitivity levels and age groups.
Innovative Features:
- Multilingual voice prompts
- UV sanitizing charging stations
- Special orthodontic brush heads
1️⃣ 10. Brush-Baby
Headquarters: Hampshire, UK
Key Offering: Dental Development System
Brush-Baby’s award-winning range addresses each developmental stage from teething to independent brushing with clinically tested designs.
Innovative Features:
- SoftFlex bristle technology
- Built-in toothpaste dispensers
- Dentist-designed chew zones
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🌍 Outlook: The Future of Kids Toothbrushes
The children’s oral care market is evolving with technology integration and age-specific designs that make dental hygiene appealing to young users while reassuring parents.
📈 Key Market Trends:
- Rising demand for sustainable/biodegradable materials
- Growth of app-connected brushing experiences
- Specialized designs for orthodontic patients
- Expansion of brush subscription services
While North America leads in market value (USD 168.30 million in 2023), Asia-Pacific shows the highest growth potential with increasing health awareness among growing middle-class populations.
Get Full Report Here: Kids Toothbrush Market – View in Detailed Research Report
The leading brands in this space are transforming oral care from a chore into an engaging, developmentally-appropriate experience that establishes healthy lifelong habits.