The Global Household Toilet Brushes Market was valued at USD 2,827 million in 2023 and is projected to reach USD 5,110.54 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.8% during the forecast period (2023-2032). This expansion is driven by increasing hygiene consciousness worldwide, rising disposable incomes, and the development of innovative cleaning solutions incorporating antimicrobial technologies and sustainable materials.
As bathroom cleaning evolves from basic functionality to a design-conscious, eco-friendly experience, leading manufacturers are focusing on product innovation and environmental responsibility. This analysis examines the Top 10 Companies in the Household Toilet Brushes Market—established brands and emerging innovators shaping the future of household hygiene tools.
🔟 1. Simplehuman
Headquarters: Torrance, California, USA
Key Offering: Sensor-activated stainless steel toilet brush systems
Simplehuman dominates the premium toilet brush segment with its sensor-activated cleaning systems featuring antimicrobial bristles and patented drip-free caddies. The company combines Scandinavian minimalism with high-performance design for urban households.
Sustainability Leadership:
- 100% recyclable stainless steel construction
- Modular brush head replacement system
- Closed-loop manufacturing processes
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9️⃣ 2. OXO
Headquarters: New York, USA
Key Offering: Ergonomic toilet brushes with self-draining stands
OXO’s patented Good Grips collection features angled brush heads and silicone bristle patterns that combine cleaning efficacy with user comfort. Their universal design principles have made them a favorite across multiple demographics.
Innovation Focus:
- Patented EasyTuck bristle technology
- Space-efficient wall-mount designs
- Closed-stand hygiene systems
8️⃣ 3. Croydex
Headquarters: Trowbridge, UK
Key Offering: Compact toilet brush solutions for European bathrooms
As Europe’s leading bathroom accessories manufacturer, Croydex specializes in space-saving toilet brush designs that meet strict EU hygiene standards while complementing contemporary bathroom aesthetics.
Market Advantages:
- Primary supplier to European hotel chains
- IP-protected wall-mount systems
- Modular component architecture
7️⃣ 4. Brstenhaus Redecker
Headquarters: Minden, Germany
Key Offering: Traditional natural fiber toilet brushes
This century-old German manufacturer combines artisanal craftsmanship with modern sanitation requirements, producing bristle brushes using sustainable plant fibers that meet rigorous EU environmental standards.
Eco-Initiatives:
- FSC-certified wooden handles
- 100% biodegradable bristle materials
- Water-based coatings
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6️⃣ 5. Libman
Headquarters: Arcola, Illinois, USA
Key Offering: Value-oriented plastic toilet brushes
With over a century in the cleaning tools market, Libman provides affordable, durable toilet brush solutions through major North American retailers, focusing on practical cleaning performance for mainstream consumers.
Retail Strengths:
- #1 shelf presence in US supermarkets
- High-volume manufacturing capabilities
- Private label production expertise
5️⃣ 6. Tyroler
Headquarters: Bergamo, Italy
Key Offering: Luxury designer toilet brushes
Tyroler collaborates with European designers to create high-end toilet brush systems that function as bathroom decor, using premium materials like ceramic, stainless steel, and artisan glass.
Design Distinctions:
- Limited edition designer collaborations
- Custom color matching services
- Boutique hotel partnerships
4️⃣ 7. MIAOJIE
Headquarters: Guangzhou, China
Key Offering: Cost-effective plastic/silicone brushes
As China’s second-largest cleaning tools exporter, MIAOJIE supplies both domestic and international markets with competitively priced toilet brush sets featuring innovative silicone bristle technologies.
Manufacturing Capability:
- Annual production capacity: 50M+ units
- OEM/ODM services for global brands
- Automated injection molding facilities
3️⃣ 8. Taili Technology
Headquarters: Hebei, China
Key Offering: High-volume plastic brush manufacturing
Specializing in plastic household products, Taili operates vertically integrated manufacturing facilities producing toilet brushes at various price points for global distribution.
Production Strengths:
- 300+ injection molding machines
- Custom tooling development
- Lean production systems
2️⃣ 9. Guangdong Haixing
Headquarters: Guangzhou, China
Key Offering: Budget-friendly brush sets
As Asia’s largest cleaning tools manufacturer, Guangdong Haixing supplies cost-conscious global markets with reliable toilet brush solutions at competitive price points.
Global Reach:
- Exports to 60+ countries
- 20,000+ SKU capacity
- Fast mass-production capabilities
1️⃣ 10. Sichuan HongChang (Maryya)
Headquarters: Chengdu, China
Key Offering: Economy plastic toilet brushes
Maryya specializes in high-efficiency production of affordable plastic toilet brushes for global discount retailers and private label partners.
Operational Advantages:
- 15-day order-to-shipment turnaround
- Minimum order quantity: 10,000 units
- Competitive FOB pricing
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🧼 Market Outlook: Smart, Sustainable Solutions Transforming Hygiene
The household toilet brush segment is undergoing significant transformation, driven by material innovations, space optimization for urban living, and increasing environmental regulations.
🧹 Key Industry Trends:
- Growing adoption of antimicrobial materials like silicone and copper-infused plastics
- Rising popularity of wall-mounted and concealed storage solutions
- Development of self-cleaning and odor-neutralizing technologies
- Expansion of premium designer collections
- Increasing regulatory focus on sustainable materials
📊 Market Segmentation Analysis
- By Material: Plastic (58% share), Silicone (32%), Natural Fibers (10%)
- By Price Point: Premium (20%), Mid-range (45%), Economy (35%)
- By Distribution: Offline Retail (68%), E-commerce (32%)
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These industry leaders demonstrate how fundamental cleaning tools are being reimagined through technical innovation and environmental stewardship, creating products that satisfy both functional needs and evolving consumer values.