The Global Heated Bedding Market was valued at USD 78 Million in 2023 and is projected to reach USD 104.47 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 3.30% during the forecast period (2023–2032). This growth is being driven by rising consumer demand for energy-efficient home comfort solutions, increasing awareness of therapeutic benefits for conditions like arthritis and poor circulation, and the integration of smart technology in bedding products across household and hospitality sectors.
As the home wellness industry evolves toward greater comfort, energy savings, and health-focused innovations, the focus turns to leading manufacturers who are pioneering safe, efficient, and user-friendly heated bedding options. In this blog, we profile the Top 10 Companies in the Heated Bedding Market—a blend of established brands, tech innovators, and global suppliers transforming how people experience warmth and rest.
🔟 1. Newell Brands
Headquarters: Atlanta, Georgia, USA
Key Offering: Heated Blankets, Electric Throws, Mattress Pads
Newell Brands, through its Sunbeam and Beautyrest lines, dominates the North American market with a wide range of heated bedding products known for reliability and ease of use. These offerings cater to households seeking affordable warmth, featuring automatic shut-off timers and washable designs that prioritize safety and convenience.
Innovation Initiatives:
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Development of low-voltage heating systems for enhanced safety
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Integration of app-controlled smart features in premium models
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Focus on hypoallergenic materials to support health-conscious consumers
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9️⃣ 2. Sunbeam Products
Headquarters: Boca Raton, Florida, USA
Key Offering: Electric Blankets, Heated Mattress Toppers, Portable Throws
Sunbeam, a subsidiary of Newell Brands, has long been a household name in heated bedding, providing products that distribute even heat for optimal comfort. The company serves both residential users and hotels, emphasizing durable construction and energy-efficient performance to meet diverse needs.
Innovation Initiatives:
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Advancements in thin-wire heating technology for flexibility
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Expansion of eco-friendly fabric options in product lines
8️⃣ 3. Biddeford Blankets
Headquarters: Green Bay, Wisconsin, USA
Key Offering: Sherpa Heated Blankets, Mattress Pads, Weighted Options
Biddeford specializes in luxurious heated bedding that combines plush fabrics with precise temperature controls. Popular in colder regions, their products appeal to consumers looking for therapeutic relief and cozy sleep environments, backed by rigorous safety testing.
Innovation Initiatives:
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Introduction of multi-zone heating for customized warmth
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Partnerships with healthcare providers for medical-grade validations
7️⃣ 4. Microlife
Headquarters: Widnau, Switzerland
Key Offering: Therapeutic Heated Pads, Blankets for Medical Use
Microlife brings precision engineering to heated bedding, focusing on health applications with products designed for pain relief and improved circulation. Their European manufacturing ensures high standards, serving households and wellness centers globally.
Innovation Initiatives:
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Incorporation of temperature sensors for consistent heat regulation
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Research into infrared heating for deeper therapeutic effects
Download FREE Sample Report: Heated Bedding Market – View in Detailed Research Report
6️⃣ 5. Sleep Number
Headquarters: Minneapolis, Minnesota, USA
Key Offering: Smart Heated Mattress Systems, Adjustable Bedding
Sleep Number integrates heated bedding into its smart sleep ecosystem, allowing users to sync temperature settings with sleep trackers via apps. This approach targets tech-savvy consumers prioritizing personalized comfort and data-driven wellness.
Innovation Initiatives:
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Seamless connectivity with IoT devices for automated adjustments
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Emphasis on energy-efficient designs to reduce household power use
5️⃣ 6. Shangtex Holding
Headquarters: Shanghai, China
Key Offering: Affordable Heated Blankets, Export-Oriented Throws
Shangtex Holding leads in Asia-Pacific production, supplying cost-effective heated bedding to global markets including hotels and retail chains. Their scalable manufacturing supports bulk orders while maintaining quality through automated assembly lines.
Innovation Initiatives:
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Adoption of sustainable sourcing for textile materials
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Expansion into portable, battery-powered options for travel
4️⃣ 7. Tenacta Group
Headquarters: Milan, Italy
Key Offering: Luxury Heated Bedding, Designer Mattress Pads
Tenacta Group excels in premium Italian-designed heated products, blending style with functionality for upscale households and hospitality venues. Their focus on aesthetics alongside performance sets them apart in the European luxury segment.
Innovation Initiatives:
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Use of natural fibers in heating elements for skin comfort
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Development of silent-operation models for undisturbed sleep
3️⃣ 8. Beautyrest
Headquarters: Charlotte, North Carolina, USA
Key Offering: Heated Mattress Pads, Plush Blankets
Beautyrest, under Serta Simmons, offers heated bedding integrated with advanced sleep technologies, emphasizing pressure relief and consistent warmth. Widely available in North America, their products support better sleep quality through innovative layering.
Innovation Initiatives:
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Layered insulation for even heat distribution without hotspots
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Collaborations with sleep experts for user-centric designs
2️⃣ 9. Dreamland
Headquarters: London, United Kingdom
Key Offering: Electric Underlays, Heated Overlays
Dreamland provides UK-centric heated bedding solutions with a strong emphasis on safety certifications and user-friendly controls. Their products are popular in Europe for reliable performance in variable climates, serving both homes and small hotels.
Innovation Initiatives:
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Overheat protection systems meeting stringent EU standards
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Expansion into wireless controls for modern bedrooms
1️⃣ 10. Biddeford Electric Blankets (Parent: Lawrence Industries)
Headquarters: Lawrenceville, Georgia, USA
Key Offering: Full-Range Heated Bedding Suites, Custom Solutions
Lawrence Industries, through Biddeford, rounds out the top tier with comprehensive heated bedding lines that include customizable options for hotels and healthcare facilities. They excel in distribution networks, ensuring wide accessibility and quick market response.
Innovation Initiatives:
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Bespoke heating solutions for institutional use
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Ongoing R&D in antimicrobial fabrics for hygiene
Read Full Report: Heated Bedding Market – View in Detailed Research Report
🌍 Outlook: The Future of Heated Bedding Is Smarter and More Sustainable
The heated bedding market is experiencing steady evolution. While traditional electric models remain popular, investments are pouring into smart integrations, energy-saving technologies, and eco-conscious materials to align with global wellness trends.
Consumers today seek more than just warmth; they want products that enhance sleep quality, save on energy bills, and fit seamlessly into smart homes. This shift is prompting manufacturers to innovate rapidly, addressing challenges like safety regulations and material sourcing while capitalizing on opportunities in emerging markets. For instance, in North America, where the market was valued at USD 21.49 million in 2023 with a projected CAGR of 2.83% from 2025 to 2032, demand is fueled by harsh winters and a growing emphasis on home health solutions. Globally, the focus on therapeutic benefits—such as alleviating joint pain or improving circulation—continues to drive adoption in households, hotels, and even medical settings.
However, the industry faces hurdles like fluctuating raw material costs and the need for stricter safety standards to prevent overheating risks. Despite these, the outlook remains positive, with projections indicating robust growth through 2032. Companies are responding by diversifying product lines, from basic heated throws to advanced mattress pads with IoT connectivity, ensuring they meet the needs of diverse demographics.
📈 Key Trends Shaping the Market:
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Integration of smart home technology, allowing voice or app control for temperature settings
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Rise of sustainable materials, including recycled fabrics and low-energy heating elements
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Expansion in the hospitality sector, with hotels adopting heated bedding for guest comfort
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Growth in therapeutic applications, targeting aging populations and health-focused consumers
Market Trends Affecting Heated Bedding Innovation and Adoption
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Smart Integration and IoT Connectivity — As homes become more connected, heated bedding manufacturers are embedding Wi-Fi and Bluetooth features to enable remote control and sleep data integration. This trend simplifies user experience and aligns with the broader smart home ecosystem, making products like those from Sleep Number increasingly popular among younger demographics.
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Sustainability and Energy Efficiency — With rising energy costs and environmental concerns, companies are shifting to low-wattage designs and recyclable materials. For example, European brands like Tenacta Group are leading with eco-certifications, appealing to green consumers and complying with regulations like the EU’s Green Deal.
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Customization and Personalization — Multi-zone heating allows users to adjust warmth in specific areas, catering to couples with different preferences or individuals with localized pain. This personalization, seen in Biddeford’s offerings, enhances user satisfaction and drives premium segment growth.
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Health and Wellness Focus — Heated bedding is gaining traction for therapeutic uses, supported by clinical endorsements for conditions like fibromyalgia. Manufacturers like Microlife are investing in R&D for infrared options, expanding beyond comfort to health benefits and opening doors in medical and spa markets.
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Global Supply Chain Resilience — Post-pandemic, companies are diversifying sourcing to mitigate disruptions, particularly in Asia-Pacific where production hubs like Shangtex Holding operate. This ensures steady supply for growing demand in emerging economies like India and Southeast Asia.
Furthermore, the market’s segmentation by type—heated blankets and throws versus mattress pads—shows blankets leading due to portability, while pads gain from integration with existing beds. Applications span households (dominant at over 70% share), hotels seeking luxury amenities, and niche others like healthcare. Geographically, North America holds strong, but Asia-Pacific’s rapid urbanization promises the fastest growth, with a CAGR potentially exceeding 4%.
The competitive landscape is intense, with key players focusing on mergers, product launches, and expansions. For instance, Newell Brands’ acquisitions have bolstered their portfolio, while innovators like Sleep Number leverage data analytics for future developments. Porter’s five forces analysis reveals moderate buyer power due to brand loyalty, but high rivalry pushes continuous innovation.
In terms of value chain, upstream involves textile and electronics suppliers, midstream manufacturing emphasizes quality control, and downstream distribution relies on e-commerce and retail partnerships. Challenges include safety recalls and competition from non-electric alternatives, but opportunities in aging populations and cold-climate regions abound.
Overall, the heated bedding sector is poised for thoughtful expansion, balancing tradition with technology to deliver unparalleled comfort. The profiled companies are not just warming beds—they’re elevating sleep experiences worldwide.
Read Full Report: Heated Bedding Market – View in Detailed Research Report
The companies listed above are not only providing essential warmth—they’re spearheading the comfort revolution in global bedding.