The Europe Agricultural Mower Market was valued at USD 2.45 Billion in 2024 and is projected to reach USD 3.68 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 7.0% during the forecast period (2024–2030). This robust growth is driven by increasing mechanization in agriculture, demand for precision farming equipment, and sustainability initiatives boosting electric mower adoption.
As European farms modernize and landscape service providers scale operations, agricultural mower manufacturers are delivering cutting-edge solutions with advanced automation, fuel efficiency, and ergonomic designs. In this analysis, we profile the Top 10 Companies in the Europe Agricultural Mower Industry—established brands and innovators shaping the future of land maintenance technology.
🔟 10. Fischer
Headquarters: Neuenstein, Germany
Key Offering: Drum mowers, disc mowers, flail mowers
Fischer specializes in robust mowing equipment for diverse terrains, with particular strength in high-capacity cutting systems for large-scale farming operations. Their mowers feature heavy-duty gearboxes and patented blade technologies.
Innovation Highlights:
- Pioneering double-knife cutting systems for superior hay quality
- Integrated hydraulic systems for reduced maintenance requirements
- Wide product range covering 1.45m to 3.10m working widths
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9️⃣ 9. Rousseau
Headquarters: Saint Germain du Plain, France
Key Offering: Rotary cutters, mounted mowers, offset mowers
This French manufacturer delivers specialized mowing solutions for vineyards, orchards, and challenging terrain. Rousseau’s offset mowers provide exceptional maneuverability between crop rows.
Innovation Highlights:
- Patented ROUSSEAU DIRECT DRIVE transmission system
- BIO+ range for eco-friendly cutting in sensitive environments
- 60+ years of engineering expertise in specialized agriculture
8️⃣ 8. SIP
Headquarters: Padova, Italy
Key Offering: Flail mowers, biomass cutters, mulchers
SIP manufactures heavy-duty mowing equipment for agricultural, municipal, and roadside maintenance applications. Their products are recognized for exceptional durability in rough conditions.
Innovation Highlights:
- REV+ technology combining cutting quality with fuel efficiency
- Wide range of power options from 20HP to 400HP
- Specialized models for biomass management and green waste processing
7️⃣ 7. Vicon
Headquarters: Nieuw-Vennep, Netherlands
Key Offering: Disc mowers, rake machines, tedders
Part of Kverneland Group, Vicon provides complete forage solutions with a focus on hay and silage production systems. Their mowers feature precision-cutting technology for optimal feed quality.
Innovation Highlights:
- EXTRA CUT technology for superior stem processing
- Auto-reset safety systems for obstacle protection
- Integrated telematics for performance monitoring
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6️⃣ 6. Pöttinger
Headquarters: Grieskirchen, Austria
Key Offering: Butterfly mowers, mower conditioners, front mowers
This Austrian manufacturer combines cutting precision with operational efficiency in its mower lineup. Pöttinger’s innovative designs minimize power requirements while maximizing output.
Innovation Highlights:
- DUO DISK cutterbar with overlapping discs for complete cutting
- SYNTRONIC drive system reducing maintenance points
- ISO-BUS compatibility for precision farming integration
5️⃣ 5. AGCO Corporation (Fendt & Massey Ferguson)
Headquarters: Duluth, Georgia, USA (Europe operations in Germany)
Key Offering: Front-mounted mowers, disc mowers, mower conditioners
AGCO’s European brands Fendt and Massey Ferguson deliver premium mowing solutions backed by global R&D resources. Their products emphasize operator comfort and connectivity.
Innovation Highlights:
- Fendt VARIOCUT for variable cutting intensity control
- Massey Ferguson’s DynaEON electric tractor compatibility
- Integrated precision farming and fleet management systems
4️⃣ 4. Claas
Headquarters: Harsewinkel, Germany
Key Offering: Disc mowers, drum mowers, self-propelled mowers
Claas dominates the high-end mower segment with technologically advanced solutions for professional farming operations. Their mowers integrate seamlessly with the Claas harvesting ecosystem.
Innovation Highlights:
- AUTOCONTROL automatic adjustment system
- DISCO ultra-disc cutting technology
- CEMOS automated performance optimization
3️⃣ 3. John Deere
Headquarters: Moline, Illinois, USA (Major European presence)
Key Offering: Mower conditioners, front mowers, flail mowers
John Deere maintains strong European market share through its extensive dealer network and integrated equipment solutions. Their mowers feature advanced telemetry and automation.
Innovation Highlights:
- Intelligent Mowing Management system
- Auto-Swath technology for optimized windrow placement
- JDLink connectivity for remote monitoring
Download FREE Sample Report: Europe Agricultural Mower Market – View in Detailed Research Report
2️⃣ 2. KUHN Group
Headquarters: Saverne, France
Key Offering: Disc mowers, drum mowers, trailed mowers
KUHN is Europe’s largest independent agricultural machinery manufacturer, with mowers representing a core product line. Their solutions emphasize durability and cutting quality.
Innovation Highlights:
- KUHN’s exclusive ControlCut technology
- Floating suspension systems for contour following
- Extensive range covering 1.6m to 10.7m working widths
1️⃣ 1. Krone
Headquarters: Spelle, Germany
Key Offering: BiG M self-propelled mower, disc mowers, mower conditioners
Krone leads the European market with its premium mowing technology, particularly in high-capacity forage harvesting systems. Their BiG M series sets industry benchmarks.
Innovation Highlights:
- BiG M 500+ with 15.6m cutting width
- Krone EasyCollect header connection system
- Automatic swath adjustment and yield monitoring
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🌱 Outlook: The Future of Agricultural Mowing in Europe
The European agricultural mower market is undergoing significant transformation driven by precision farming adoption, labor efficiency demands, and sustainability requirements. Manufacturers are responding with smarter, more connected equipment.
📈 Key Trends Shaping the Market:
- Rapid electrification of mowing equipment for emissions reduction
- Integration of AI and machine learning for optimized cutting patterns
- Growing demand for multi-functional equipment handling mowing, conditioning, and windrowing
- Increased automation to address skilled labor shortages
The companies profiled above are not just supplying equipment—they’re driving the technological transformation of European agriculture through innovative mowing solutions.