The Global Clean Mud Film Market was valued at USD 182.7 Million in 2023 and is projected to reach USD 267.4 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.6% during the forecast period (2023-2030). This expansion is driven by increasing consumer awareness of skincare benefits, rising disposable incomes in emerging markets, and the rapid adoption of natural and organic cosmetic formulations worldwide.
Clean mud films (or purifying clay masks) have become essential in modern skincare routines for their proven benefits in deep pore cleansing, oil absorption, and skin detoxification. As the market grows, manufacturers are innovating with bioactive ingredients, sustainable packaging, and multifunctional formulations. Here we analyze the Top 10 Companies in the Clean Mud Film Industry that are defining market standards through technological innovation and strategic market expansion.
🔟 1. L’Oréal Professional (Kiehl’s)
Headquarters: New York, USA
Key Offering: Rare Earth Deep Pore Cleansing Masque
This L’Oréal subsidiary combines pharmaceutical-grade formulations with dermatological science. Their cult-favorite mask combines Amazonian white kaolin clay with aloe vera, delivering clinically proven purification without skin dehydration.
Market Leadership:
- Global distribution across 1,600+ stores in 64 countries
- Carbon-neutral production initiative launched in 2022
- Contains 94% naturally-derived ingredients
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9️⃣ 2. Aesop
Headquarters: Melbourne, Australia
Key Offering: Parsley Seed Facial Cleansing Masque
The Australian luxury brand formulates its clay masks with botanicals and mineral clays from certified sustainable sources. Their signature parsley seed variant includes antioxidant-rich evening primrose.
Market Leadership:
- B Corp Certified since 2021
- 85% renewable energy usage in production
8️⃣ 3. Estée Lauder Companies (Origins)
Headquarters: New York, USA
Key Offering: Clear Improvement Active Charcoal Mask
Origins’ best-selling charcoal mask harnesses bamboo charcoal and white China clay to detoxify skin. The formula won Allure’s Best of Beauty Award for three consecutive years (2020-2022).
Market Leadership:
- 100% vegan formula certified by PETA
- Plant-powered packaging (30% post-consumer resin)
7️⃣ 4. PROYA
Headquarters: Hangzhou, China
Key Offering: Proya Mud Purifying Mineral Mask
China’s leading domestic skincare brand dominates the APAC market with affordable yet high-performance mud masks. Their patented 3D-purifying technology combines tourmaline powder with volcanic ash.
Market Leadership:
- 28.4% market share in China’s clay mask segment (2023)
- 200% production capacity expansion in 2023
Download FREE Sample Report: Clean Mud Film Market – View in Detailed Research Report
6️⃣ 5. Shiseido
Headquarters: Tokyo, Japan
Key Offering: WASO Purifying Peel Off Mask
Shiseido’s innovative peel-off format combines Japanese white clay with tofu extract for gentle exfoliation. The product line saw 42% YoY growth in 2023, driven by Asian market demand.
Market Leadership:
- Patented Bio-Renewal Technology
- 98% biodegradable formula
5️⃣ 6. DERMAFIRM
Headquarters: Seoul, South Korea
Key Offering: Pore Clean Clarifying Mask
This K-beauty specialist formulates dermatologist-approved masks with Mediterranean volcanic ash. The pH-balanced formula is particularly effective for acne-prone skin types.
Market Leadership:
- Clinical trial proven to reduce breakouts by 78%
- Vegan and cruelty-free certifications
4️⃣ 7. Swisse
Headquarters: Melbourne, Australia
Key Offering: Manuka Honey Detoxifying Clay Mask
Transitioning from vitamins to skincare, Swisse has gained market share with its natural ingredient philosophy. Their bestselling mask combines Australian kaolin clay with NZ manuka honey (UMF 10+ certified).
Market Leadership:
- 86% organic ingredients
- Carbon neutral manufacturing process
3️⃣ 8. Carver Korea (AHC)
Headquarters: Seoul, South Korea
Key Offering: Natural Fresh Gel Mask
The company’s hydrogel-mud hybrids represent the next generation of cleansing masks. Their patented Micro Bubble Technology enhances active ingredient absorption by 300% compared to traditional formulas.
Market Leadership:
- 53 million units sold in 2023
- Exclusive OEM supplier for multiple luxury brands
2️⃣ 9. LUSH Cosmetics
Headquarters: Poole, UK
Key Offering: Mask of Magnaminty
LUSH disrupts the market with handmade, fresh mud masks featuring a unique refrigerated format. Their signature mint-infused formula contains fair trade organic honey and adzuki beans for exfoliation.
Market Leadership:
- 93% naturally derived ingredients
- Pioneer in package-free “naked” products
1️⃣ 10. Giant Biogene
Headquarters: Xi’an, China
Key Offering: Medical Collagen Mud Mask
This biotech leader specializes in professional-grade formulations combining thermal mud with hydrolyzed collagen. Their products are used in 3,200+ aesthetic clinics across Asia.
Market Leadership:
- Patented fermentation extraction technology
- Clinical-grade efficacy certifications
Get Full Report Here: Clean Mud Film Market – View in Detailed Research Report
🌍 Market Outlook: The Evolution of Clean Mud Films
The clean mud film sector is undergoing significant transformation, with four key trends shaping its future:
📈 Market-Defining Developments:
- Multifunctional formulas combining cleansing with anti-aging or brightening benefits
- Bio-fermented ingredients enhancing ingredient potency and sustainability
- Gender-inclusive products targeting the male grooming market (projected 7.8% CAGR)
- Waterless formulations reducing environmental impact and improving potency
Regional Market Intelligence
- Asia-Pacific: 48% market share, driven by K-beauty innovation and China’s domestic brands
- North America: Fastest growing at 6.9% CAGR with clean beauty movement
- Europe: Sustainability leadership with 92% of new launches being vegan-certified
Get Full Report Here: Clean Mud Film Market – View in Detailed Research Report
The companies profiled represent the vanguard of an industry combining dermatological science with ecological responsibility – transforming skincare routines while redefining sustainable beauty standards globally.