The United States Hotel Toiletries Market was valued at US$ 985 million in 2024 and is projected to reach US$ 1.44 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 6.6% during the forecast period (2024-2030). This steady expansion reflects the hospitality industry’s recovery and escalating guest expectations for premium personal care products that enhance the hotel experience while meeting sustainability standards.
With 42% of market value now comprising eco-friendly products and sustainable packaging growing at 28% annually, hotel toiletries have transformed from functional commodities to strategic brand differentiators. This report profiles the Top 10 Companies in the U.S. Hotel Toiletries Market—established manufacturers and innovators who are redefining hospitality amenities through sustainable formulations, smart packaging, and luxury positioning.
🔟 1. Marietta Corporation
Headquarters: Gastonia, North Carolina, USA
Key Offering: Private-label amenities for economy to luxury hotels
As the largest contract manufacturer in the space, Marietta supplies over 25,000 properties across all hospitality segments. The company provides end-to-end solutions from product development to distribution, with proprietary water-soluble formulations that reduce environmental impact.
Market Leadership:
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80% reduction in plastic use since 2020 through innovative dispensing systems
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Carbon-neutral production certified by Climate Neutral since 2022
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9️⃣ 2. Gilchrist & Soames
Headquarters: Carmel, Indiana, USA
Key Offering: Luxury branded amenities for premium hotels
With over five decades in hospitality amenities, Gilchrist & Soames maintains partnerships with iconic brands like Four Seasons and Ritz-Carlton. Their recent shift to 100% ocean-bound recycled plastic packaging has set new sustainability benchmarks for the luxury segment.
Notable Achievements:
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First major supplier to achieve LEED Platinum certification for manufacturing
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Pioneer in RFID-enabled smart dispensers that track usage and reduce waste
8️⃣ 3. LATHER
Headquarters: Pasadena, California, USA
Key Offering: USDA-certified organic formulations
LATHER has carved a niche in the luxury and boutique hotel segments with its plant-based, allergen-free formulations. The company’s EPA Safer Choice certified products now feature in over 1,200 high-end properties across North America.
Eco-Innovations:
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100% post-consumer recycled packaging with soy-based inks
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Water-saving formulas requiring 30% less rinse time
7️⃣ 4. Essentiel Elements
Headquarters: Winston-Salem, North Carolina, USA
Key Offering: ADA-compliant toiletry solutions
This employee-owned manufacturer sets the standard for inclusive design with braille labeling, easy-grip packaging, and fragrance-free options. Their products meet all ADA requirements while maintaining premium quality standards.
Accessibility Features:
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Tactile indicators and high-contrast labeling
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Partnerships with accessibility organizations for continuous improvement
6️⃣ 5. Aveda (Estée Lauder Companies)
Headquarters: Blaine, Minnesota, USA
Key Offering: Botanical-based luxury amenities
Aveda brings its cosmeceutical expertise to high-end resorts and spas, with 95% naturally derived ingredients and signature aroma therapies that have become guest favorites in luxury properties globally.
Sustainability Leadership:
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100% wind-powered manufacturing facilities
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Closed-loop recycling programs for all packaging
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5️⃣ 6. Green Natüra
Headquarters: Miami, Florida, USA
Key Offering: Biodegradable plant-based formulations
Specializing in USDA-certified biobased products, Green Natüra’s toiletries decompose within 28 days. Their patented dispensing technology has reduced product waste by 40% in client properties compared to traditional single-use bottles.
Certifications:
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Cradle-to-Cradle Gold certified across all product lines
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Carbon-negative production certified by ClimatePartner
4️⃣ 7. William Roam
Headquarters: Boston, Massachusetts, USA
Key Offering: Custom fragrance development
William Roam specializes in creating signature scents for luxury hotel brands, using proprietary molecular encapsulation technology that maintains fragrance integrity from first to last use.
Technical Advantages:
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Fragrance longevity increased by 300% versus standard formulations
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AI-driven scent preference analysis for market-specific customization
3️⃣ 8. Eco by Green Culture
Headquarters: Los Angeles, California, USA
Key Offering: Affordable sustainable solutions
This B Corp certified company makes eco-friendly toiletries accessible to midscale chains, helping brands like Hilton Garden Inn and Hyatt Place meet sustainability targets without premium pricing.
Cost Innovations:
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Shampoo bars that eliminate plastic waste at competitive price points
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Water reclamation systems that reduce manufacturing costs by 18%
2️⃣ 9. Payal
Headquarters: Edison, New Jersey, USA
Key Offering: Authentic Ayurvedic formulations
Payal has successfully introduced traditional Indian wellness ingredients like turmeric and sandalwood to U.S. hotels, particularly chains with wellness-focused positioning and spa facilities.
Cultural Authenticity:
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Direct sourcing from Indian organic farms and villages
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Traditional preparation methods preserved through R&D partnerships
1️⃣ 10. Caldrea
Headquarters: Minneapolis, Minnesota, USA
Key Offering: Home-inspired luxury collections
Caldrea bridges the gap between hotel and home care with premium laundry products and signature scents now featured in extended-stay and residential-style hotels nationwide.
Retail Integration:
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Packaging designed to drive direct-to-consumer sales
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Loyalty program integrations with major hotel brands
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🌿 Market Outlook: Sustainable Innovation Driving Growth
The U.S. hotel toiletries industry is at an inflection point, where environmental responsibility and premium positioning are no longer mutually exclusive but rather complementary strategies driving the $1.44 billion market forward.
📈 Key Growth Factors:
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Smart dispensing systems projected to grow at 18% CAGR through 2030
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California’s AB 1162 mandating full ingredient transparency by 2027
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Hotels allocating 15-20% of FF&E budgets to premium amenity upgrades
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Blockchain adoption for supply chain verification accelerating
Get Full Report Here: United States Hotel Toiletries Market – View in Detailed Research Report
The leading companies profiled above demonstrate how innovation in sustainability, accessibility, and sensory experience is transforming hotel toiletries from afterthoughts to memory-makers in the guest experience journey.