The Global Sleeping Facial Masks Market was valued at USD 1.28 Billion in 2024 and is projected to reach USD 2.15 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period (2024–2030). This expansion is driven by rising disposable incomes, increasing consumer preference for overnight skincare treatments, and technological advancements in cosmetic formulations.
As the beauty industry shifts toward science-backed, personalized skincare solutions, we examine the Top 10 Companies in the Sleeping Facial Masks Industry—established brands and innovative newcomers defining the future of nighttime skin rejuvenation.
🔟 1. L’Oréal S.A.
Headquarters: Clichy, France
Key Offering: Revitalift Filler Hyaluronic Acid Sleeping Mask, Collagen Moisture Night Mask
The beauty conglomerate leads the market through its dermatologist-developed formulations, leveraging patented technologies like Hydrafiller and micro-encapsulated retinol for superior overnight absorption.
Market Positioning:
- Controls 18.7% of global sleeping mask market share
- Distributes through 650,000 retail outlets worldwide
- Ranks #1 in premium pharmacy skincare segment
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9️⃣ 2. Procter & Gamble
Headquarters: Cincinnati, Ohio, USA
Key Offering: SK-II Power Sleep Mask, Olay Retinol24 Night Mask
P&G dominates the mass-premium segment with patented anti-aging technologies, holding 42 patents related to overnight skin renewal processes.
Market Positioning:
- Ranks #2 in Asia-Pacific sleeping mask sales
- Captures 22% of US drugstore channel market share
- Invested $350M in AI formulation research in 2024
8️⃣ 3. Beiersdorf AG
Headquarters: Hamburg, Germany
Key Offering: Nivea Cellular Luminous630 Night Mask, Eucerin Hyaluron-Filler 3D Night Cream
The dermatological skincare expert combines medical-grade ingredients with mass-market accessibility, pioneering the first carbon-neutral night mask production in Europe.
Market Positioning:
- Holds 14% market share in European sleeping mask segment
- Supplies 78 hospital dermatology departments globally
- All products clinically tested on 5,000+ subjects annually
7️⃣ 4. Amorepacific Corporation
Headquarters: Seoul, South Korea
Key Offering: Laneige Water Sleeping Mask, Sulwhasoo Overnight Vitalizing Mask
The K-beauty pioneer introduced the modern sleeping mask concept, with proprietary hydrogel technology that maintains 72-hour hydration.
Market Positioning:
- Commands 31% of Asia’s premium sleeping mask market
- Operates 260 R&D centers focused on overnight treatments
- Exported to 37 countries with 98% brand recognition in Korea
6️⃣ 5. Johnson & Johnson
Headquarters: New Brunswick, New Jersey, USA
Key Offering: Neutrogena Hydro Boost Sleeping Mask, Aveeno Calm + Restore Overnight Mask
Leveraging 135 years of dermatological research, J&J offers clinically-proven overnight solutions at accessible price points.
Market Positioning:
- #1 pediatric dermatologist-recommended brand
- 80% of formulas hypoallergenic certified
- Distributes through 90,000 US pharmacies
Download FREE Sample Report: Sleeping Facial Masks Market – View in Detailed Research Report
5️⃣ 6. Bloomage Biotechnology
Headquarters: Jinan, China
Key Offering: Hyafashion Hyaluronic Acid Sleeping Mask Series
As the world’s largest HA producer, Bloomage supplies pharmaceutical-grade ingredients to 70% of global skincare brands.
Market Positioning:
- Controls 45% of global HA raw material supply
- Holds 218 hyaluronic acid patents
- Supplies 1,200+ cosmetic manufacturers worldwide
4️⃣ 7. Herborist
Headquarters: Shanghai, China
Key Offering: Tai Chi Night Miracle Mask, Bamboo Charcoal Detox Sleeping Pack
This TCM-inspired brand integrates 1,200 herbal compounds into bio-active formulas, with clinical trials conducted at Peking Union Medical College.
Market Positioning:
- Top-selling TCM skincare brand in China
- 48% year-over-year growth in European exports
- Carbon-negative production since 2022
3️⃣ 8. Winona
Headquarters: Hangzhou, China
Key Offering: Dermorescure Night Repair Mask, Anti-Sensitivity Barrier Cream Mask
Specializing in sensitive skin solutions, Winona’s hospital-developed formulas undergo 23 safety assessments exceeding EU standards.
Market Positioning:
- #1 dermatologist-recommended brand in China
- 98.7% reduction in adverse reaction reports since 2021
- QR traceability for all 1,846 ingredients used
2️⃣ 9. SkinCeuticals
Headquarters: New York, USA
Key Offering: A.G.E. Interrupter Advanced Overnight Mask, Hydrating B5 Masque
The medical aesthetics leader brings patented antioxidant delivery systems to overnight treatments, with formulations used in 3,200 clinical settings.
Market Positioning:
- 95% satisfaction rate in clinical trials
- Used by 72% of US dermatology practices
- 89% of plastic surgeons recommend post-procedure
1️⃣ 10. PROYA Cosmetics
Headquarters: Hangzhou, China
Key Offering: Proya Source Repairing Overnight Mask, Astaxanthin Night Revival Pack
China’s innovation leader in chronobiology skincare, using blockchain to track 100% of ingredients from source to shelf.
Market Positioning:
- 28% market share in China’s premium domestic segment
- 85% year-over-year export growth in 2024
- Holds 19 circadian rhythm skincare patents
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🌛 Market Outlook: The New Era of Smart Overnight Skincare
The sleeping masks sector is evolving from basic hydration to advanced therapeutic solutions through bioactive compounds and intelligent delivery systems.
📊 Key Market Developments:
- 40% of new launches now incorporate clinical-grade actives formerly restricted to prescriptions
- Retail sales of waterless sheet masks growing 19% annually
- 67% of premium brands introduced AI skin diagnostics in 2024
- Sustainable packaging adoption increased to 78% among top manufacturers
The featured companies represent the vanguard of nighttime skincare innovation—merging dermatological science with sustainable practices to redefine beauty sleep.
Get Full Report Here: Sleeping Facial Masks Market – View in Detailed Research Report