The Global No Steel Ring Underwear Market was valued at USD 145.4 Million in 2024 and is projected to reach USD 222.03 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.4% during the forecast period (2024–2032). This expansion reflects rising consumer preference for wire-free comfort across all demographics, with Asia-Pacific emerging as the fastest-growing regional market.
🔟 1. Victoria’s Secret & Co.
Headquarters: Reynoldsburg, Ohio, USA
Market Share: 21% of US intimate apparel
Wireless Growth Rate: 9% annually
Key Innovations:
- Body by Victoria collection with seamless support
- CloudSoft fabric technology patents
- 40% wireless penetration in bra assortment
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9️⃣ 2. Calvin Klein (PVH Corp)
Headquarters: New York, USA
Segment Revenue: $3.2 billion annually
Product Highlights:
- Invisibles Comfort bonded-edge technology
- Size inclusivity up to 3XL
- Minimalist cotton bralettes
8️⃣ 3. Biyue Technology
Headquarters: Beijing, China
Market Position: #1 in China’s comfort lingerie segment
Technical Advancements:
- 360° Seamless stretch fabrication
- AI-powered fit algorithms
- Zero-pressure bra concept originator
7️⃣ 4. ASEE
Headquarters: Shenzhen, China
Consumer Rating: 94% satisfaction
Innovation Portfolio:
- 3D honeycomb structural patents
- Moisture-control performance fabrics
- Geometric tension support systems
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6️⃣ 5. IROCOCO
Headquarters: Los Angeles, California
Medical Endorsements: 150+ physical therapy clinics
Specializations:
- Orthopedic compression fabrics
- Biomechanical support mapping
- Post-surgical recovery designs
5️⃣ 6. BENENIO
Headquarters: Hangzhou, China
Patent Portfolio: 14 material tech patents
Material Science:
- Graphene-infused thermoregulation
- Cloud Memory Foam architecture
- Antibacterial fabric treatments
4️⃣ 7. Skinsept
Headquarters: Milan, Italy
Certifications: Oeko-Tex Standard 100
Therapeutic Focus:
- Hypoallergenic material systems
- Clinical partnership network
- Post-mastectomy solutions
3️⃣ 8. Neiwai (Shanghai Ruixiu)
Headquarters: Shanghai, China
Business Model: Direct-to-consumer pioneer
Technical Differentiators:
- Algorithmic fit prediction
- Dynamic tension-weave technology
- Body-motion responsive designs
2️⃣ 9. Knix
Headquarters: Toronto, Canada
Growth Metric: 200% YoY expansion
Signature Technologies:
- Infinity Edge containment
- 8-way stretch engineering
- Leakproof performance layers
1️⃣ 10. Negative Underwear
Headquarters: New York, USA
Design Philosophy: Architectural minimalism
Innovation Highlights:
- 3D support zoning
- Precision compression grading
- Eco-conscious material sourcing
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🌐 Market Outlook: The Wireless Revolution
The global wireless underwear segment now represents 38% of total bra sales, up from 19% in 2018, signaling a permanent shift in consumer preferences.
Regional Breakdown:
- North America: Premium segment leader ($78 ASP)
- Europe: Sustainability adoption leader (42% share)
- Asia-Pacific: Volume driver (58% of units sold)
Emerging Technologies:
- Smart textile integration (15% CAGR)
- Adaptive support systems
- Biodegradable material solutions
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